CBS Ditches Paid Downloads For Ad-Supported On-Demand
This week, CBS and Comcast announced they would be replacing their former deal, which entailed offering CBS shows online as a $0.99 download, to something a little more lucrative and closer to home.
Now, CBS shows will be offered online for free, but supported by advertising, while the former agreement provided only four shows as paid downloads. But prompted by the success of CBS’s March Madness on-demand, which brought in more than $5 million more than paid offerings, and by demand from advertisers, CBS plans to offer 8 shows online, and fill them with advertising in much the same way as broadcast TV.
“Early results show that viewers are responding to programming being made available on emerging platforms for free, supported by advertising,” said CBS CEO Leslie Moonves in a statement. Comcast’s existing on-demand service offers more than 7500 programs.
According to Brian Roberts, CEO of Comcast, customers have watched more than three billion shows since 2004. The former deal also only let Comcast customers download CBS shows if there was a CBS operated station in their broadcast area. The new deal will let Comcast subscribers anywhere in the country watch the shows for up to four weeks after their air date.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Features
- Four Steps To Lead Generation Success: Parts 3, 4 July 18th 2008
- Market Mayhem July 17th 2008
- Why Your Digital Reputation Is Important July 16th 2008
- Goodmail: Video-in-Email the Next Goldmine July 15th 2008
- Can SMS Get McCain Elected? July 14th 2008
Latest News
- Former AOL Exec Launches Online Film Site July 18th 2008
- Study: 75% of Companies To Boost Digital Ad Spend July 18th 2008
- Google, Microsoft Woes Ascend as Stock Plunges July 18th 2008
- WebTrends’s New Tool Tracks Video Engagement July 18th 2008
- Google Snags Contextual Ad Co. for $140M July 18th 2008
- Become.com Scores $8 Million July 18th 2008
- ValueClick Cuts Fiscal Outlook: Staff Next? July 17th 2008
- YouTube Goes to Hollywood July 17th 2008
Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
Reader Favorites
Classifieds
Most Commented
- Why Top Publishers Bash Ad Networks (7)
- Google Sucks: Why It Might Be a Good Thing (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Raiders Of The Lost ROI (4)
- “Cheaper” iPhone Prompts Deceptive Pricing War (4)
- Peer39 Scores $8M, Unveils Semantic Ad Platform (4)
- Why CMOs Can’t Keep Their Jobs (3)
