CBS Ditches Paid Downloads For Ad-Supported On-Demand
This week, CBS and Comcast announced they would be replacing their former deal, which entailed offering CBS shows online as a $0.99 download, to something a little more lucrative and closer to home.
Now, CBS shows will be offered online for free, but supported by advertising, while the former agreement provided only four shows as paid downloads. But prompted by the success of CBS’s March Madness on-demand, which brought in more than $5 million more than paid offerings, and by demand from advertisers, CBS plans to offer 8 shows online, and fill them with advertising in much the same way as broadcast TV.
“Early results show that viewers are responding to programming being made available on emerging platforms for free, supported by advertising,” said CBS CEO Leslie Moonves in a statement. Comcast’s existing on-demand service offers more than 7500 programs.
According to Brian Roberts, CEO of Comcast, customers have watched more than three billion shows since 2004. The former deal also only let Comcast customers download CBS shows if there was a CBS operated station in their broadcast area. The new deal will let Comcast subscribers anywhere in the country watch the shows for up to four weeks after their air date.
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