BusinessWeek Goes “.Mobi” with Microsoft Sponsorship
Beginning today, BusinessWeek will be feeding the demand for mobile content with the launch of BusinessWeek Mobile Edition, available free of charge at www.businessweek.mobi. According to the release, this deal makes Business Week the first global magazine to utilize the .mobi domain and will effectively incorporate the best of BusinessWeek magazine and BusinessWeek.com with an interface uniquely adapted for portable devices like smartphones, PDAs, and other handheld computers.
Microsoft Windows Mobile will be the exclusive on-screen advertiser for the new product offering and will be integrated into the BusinessWeek Mobile Edition advertising campaign.
“BusinessWeek Mobile Edition presents an ideal platform for providing professionals with timely insight when, where, and how they want it and for our launch sponsor, Windows Mobile, to reach this ‘on-the-go’ audience,” said BusinessWeek.com Senior Vice President and General Manager, Roger Neal.
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