Anheuser-Busch Launching Online Video Network
National brewer Anheuser-Busch will be launching an online video network called Bud.TV in February 2007, just in time to capitalize on the buzz from Superbowl XLI. Bud.TV will feature live and on-demand content. Viewers will be able to watch branded and original comedy, sports, news, celebrity interviews, short films and consumer-generated video. Bud.TV will also feature music downloads.
“We’re always looking for new opportunities to connect with adult consumers on a more personal level,” said August Busch IV, Anheuser-Busch Inc. president in a statement. “With adults spending more time online looking for entertainment to fit their lifestyles, we believe Bud.TV will enable us to reach them in an engaging and fun way.”
Bud.TV will have as many as 7 different channels, and will also feature a desktop client through which users can view full-screen DVD-quality video. The online network will also help producers showcase new material. On launch, Bud.TV will help market Wild West Picture Show’s documentary, “Vince Vaughn’s Wild West Comedy Show.” It will also feature short films from Kevin Spacey’s Triggerstreet.com project and productions from LivePlanet, producers of the Project Greenlight film contest series.
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