Airborne, Dennis Digital Extend Mobile Partnership
Airborne Entertainment and Dennis Digital, a subsidiary of Dennis Publishing, have announced the extension of their exclusive partnership agreement. The agreement, which began in 2002, brings Maxim and Dennis’ other entertainment properties, Blender and Stuff, to the mobile market.
Last year, over 5.8 million units of Maxim mobile product were sold across major North American carriers, including Maxim wallpapers. The extended partnership will drive a wide array of new mobile products that include a Maxim Video Channel, two new mobile games, and additional personalization, messaging, and information products for Blender and Stuff. Dennis publishing will also offer cross-platform media support in its magazine pages and on its web sites.
“When we first entered the mobile space in 2002, we were excited about the potential of the wireless world,” said Todd Anderman, President of Dennis Digital. “Over the past four years, Airborne helped us turn that potential into a reality for Maxim. We are now entering the next phase of our relationship and together we will be producing some of the most innovative mobile content in the marketplace for all Dennis Digital brands.”
“The continuation of this deal comes at the best of times,” added Andy Nulman, President of Airborne. “The industry is reaching a critical mass, we have more access to, and more ideas for Maxim mobile content than ever before. Most importantly, both Airborne and Dennis have become increasingly savvy as per how to market it.”
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