Comments on: ADOTAS Conversations: Bill Urschel, CEO, AdECN

By: The Advertising World Is Flatter than Ever at A Media Circus

The Advertising World Is Flatter than Ever at A Media Circus — Fri, 26 Jan 2007 02:48:37 +0000

[...] In a roundabout series of events I wound up on a call with the CEO of Ad ECN, Bill Urschel. Although the series of event that led to this informative call were not necessarily common, this set up was not accident. [...]

By: Davey Sprocket

Davey Sprocket — Wed, 20 Sep 2006 17:39:33 +0000

Shit in shit out i say.

By: Adv guru

Adv guru — Sat, 16 Sep 2006 17:11:56 +0000

Charles,

What campaign did you try? Vizi Media, who is affiliated with Adotas, participates in the Right Media Exchange. Maybe if you worked through the Vizi Direct network, you wouldn’t have had conversion problems. Shame that you only saw bad inventory – great new sites like Tribune, Fox Interactive, Community Connect, LookSmart and Tickle are there. You could always request just to run on those sites that are trusted.

By: Charles Charnel

Charles Charnel — Sat, 16 Sep 2006 07:24:28 +0000

As an advertiser I can say I’ve tried the Right media marketplace system and it just does not work. Campaigns convert at a higher conversion when compared to the bigger networks such with 247 and Maxonline. In their marketplace the bulk of the campaigns come from the networks exchanging campaigns with the same publishers. These networks do not have a high level of quality sites. On screen shots I’ve questioned ads showing up on warez sites adult sites and banners stacked one on top of the other. There is no guidance on this marketplace. It is like the wild wild west. Right media looks the other way just to boast the amount of impressions it serves not click rate or conversions. The sad fact is the marketplace is full of low quality sites who accept any low cpm cause they can’t get into the non-Right media networks. The only thing Right media is spawning is huge amounts of nothing sites where illegal downloads of programs, music, and videos are shared. As an advertiser I asked for a site list. Had some hesitance but got a list of sites where my ads would likely appear. When comparing the sites with the site referrers in our logs NONE of the sites were in the referral lists to our sites. There other referrals were from networks use the same marketplace system. I know it is not allowed to post the links to the sites in the comment section but the list would make an advertiser vomit.

On the other hand, I think the adecn is a system that can work. The system looks like it will be impartial and will not be owned by the network that runs it. Over the two I would pick adecn over the Right media marketplace. Whether major sites accept giving their site up to the open market sill remains to be seen. At least they do not try to push off their 2 billion a day impressions through networks recycling the same ads. Pure crap clear and simple.