Accipiter Invades Europe
Online ad technology provider Accipiter has launched the European version of its AdMarket PPC text link marketplace. AdMarket Europe contains the same functionality Accipiter released with the launch of the U.S. version in May, but the European version also supports multiple currencies. The private label version of the European AdMarket also supports multiple languages. The introduction to the European market was made possible by Accipiter’s purchase of the online ad network BidClix earlier this month.
“With 45 percent of Accipiter’s customer base outside of North America, we feel it’s a great opportunity to launch a European version of AdMarket that is customisable for language and currency,” said Accipiter CEO Brian Handly in a statement. “We had significant interest from our international customers in a bid-for-placement ad solution and are very excited about introducing this offering to our European customers.”
AdMarket is auction-based and entirely self-serve. Publishers can set their own pricing structure, interact with advertisers on a one-to-one basis, and set up their own marketplaces under their own brands.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Ad Spend Forecast Down Overall, Online Safe for Now November 20th 2008
- Will Bandwidth Limits Kill the Video Ad? November 20th 2008
- Yahoo To Power T-Mobile Portal November 20th 2008
- Jivox Reels in Two New Ad Partners November 20th 2008
- Report: Online Marketing Budgets Grew in ’08 November 20th 2008
- Google’s Lively? Not So Much. November 20th 2008
- New Yahoo CEO Must Be Willing To Do Microsoft Deal November 19th 2008
- Trulia, Placecast Partner on Geo-Targeted Ads November 19th 2008
Features
- Holiday Hootenanny: Win the Ad WAR November 20th 2008
- When Boomers, Gen Y Collide November 20th 2008
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
