About.com Buys Weight Loss Site
New York Times-owned reference site About.com has purchased Calorie-Count.com, a weight loss and nutrition information site operated by AeroDiet.com. Through Calorie-Count.com, visitors can help manage their weight loss plan by counting calories, getting nutritional information, and utilizing other tools to monitor diet and exercise. The site also includes forums and blogs.
Last month, Calorie-Count.com saw 24 million page views and brought in 464,108 unique visitors. About.com will use Calorie-Count’s assets to bolster its Health and Food sections. About currently gets 44 million monthly page views for its Health and Food Channels.
“About.com has consistently been the second largest health channel and the fourth largest food channel on the Web said Janet L. Robinson, CEO of the New York Times Company in a statement. “This acquisition will further expand About.com’s leadership in these two key verticals, providing wonderful new content and functionality for our users. Additionally, Calorie-Count.com offers a significant opportunity to attract highly sought advertising in the health and nutrition categories.”
Calorie-Count claims to have a 125% growth rate, and its two founders will become employees of About.com in About’s Health division.
Reader Comments.
- Pingback from Diabetic weight loss diet - About.com Buys Weight Loss Site | LA Weight Loss Center - Quick Weight Loss Diet
- Pingback from Fast weight loss methods - Protein Triggers Weight Loss Hormone | Quick Weight Loss Diet - LA Weight Loss Center
- Pingback from Tips for fast weight loss - My hell at hands of bullies | Quick Weight Loss Diet - LA Weight Loss Center
- Pingback from Weight Loss Surgery Information » Blog Archive » Weight Loss Diet - New Weight Loss Web Site From Ray Kelly
- Pingback from Quick weight loss program - Scientific Weight Loss | Quick Weight Loss Diet - LA Weight Loss Center
- Pingback from Safe rapid easy weight loss - About.com Buys Weight Loss Site | LA Weight Loss Center - Quick Weight Loss Diet
- Pingback from $153 weight loss pill - About.com Buys Weight Loss Site | Quick Weight Loss Diet - LA Weight Loss Center
- Pingback from Diet weight loss program - Weight Loss Is All A Matter Of Perspective | LA Weight Loss Center - Quick Weight Loss Diet
- Pingback from Medical weight loss program - Phase II Weight Loss Drug Better Than Phen/Fen | Quick Weight Loss Diet - LA Weight Loss Center
- Pingback from Exercises fast weight loss - About.com Buys Weight Loss Site | Quick Weight Loss Diet - LA Weight Loss Center
- Pingback from Weight loss center in atlanta - About.com Buys Weight Loss Site | LA Weight Loss Center - Quick Weight Loss Diet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
