YouTube Turns on Video Ad Services
According to Reuters, uber-popular video-sharing service YouTube has announced that it will introduce video brand advertising on its site, finally putting a revenue model in place for the company.
The video ads will be comprised of banner ads, promotions and sponsorships, and will coexist amongst the subtle text and graphical ads that YouTube currently offers.
According to stats from measurement firm Hitwise, YouTube has absorbed nearly one-third of the US online video audience, doubling the numbers reaped by MySpace and tripling those of Google.
For better or for worse, YouTube’s first experiment with its new advertising model will entail a partnership with Warner Music Group for the launch of the Paris Hilton Channel, which will promote the socialite’s debut album. Paris TV will be the first of what YouTube deems Brand Channels, which aim to distill advertiser brand names within the YouTube community.
Advertisers will thereby be allowed to customize the channels and create subscriptions so viewers are alerted whenever new videos are added to the channel. Fox hit “Prison Break” will peculiarly be among the first sponsors, seeing as its parent company News Corp also owns MySpace–YouTube’s video archrival.
Also available to interested advertisers is the Participatory Video Ad, a user-engaged video unit that allows consumers to rate, share, comment and embed advertising content that they find interesting on their own pages.
YouTube currently offers up over 100 million video showings daily.
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