Comments on: What are Hispanics Doing Online? Tracking Latino ‘Net Activity in a Host of Verticals

By: healthinsurance

healthinsurance — Wed, 13 Sep 2006 20:17:32 +0000

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By: reverse mortage

reverse mortage — Wed, 30 Aug 2006 00:01:48 +0000

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By: Consumer Lab » What are Hispanics Doing Online? Tracking Latino 'Net Activity in a Host of Verticals

Thu, 10 Aug 2006 15:47:33 +0000

[...] What are Hispanics Doing Online? Tracking Latino ‘Net Activity in a Host of Verticals [...]

By: Danay

Danay — Wed, 09 Aug 2006 17:55:30 +0000

Byron, giving your visitors the option to switch between languages should be at the top of the page and not tucked away at the bottom with the other links. You can then track how often they switch and at what point during their visit this happens. Many times a Spanish ad will generate better results than an English ad simply because it stands out to your user, but they may prefer English.

By: Byron

Byron — Tue, 08 Aug 2006 17:34:14 +0000

We launched a spanish language version of or ecommerce site last year. One question that has come up is how common is it for spanish speakers to do research on spanish language sites but then complete a transaction on the english language version of the site. We are seeing some cross over but had purposely keep our order tunnels separate to avoid confusion. But if this is common does it make sense to have more links and connections between the different language sites?

By: Danay

Danay — Tue, 08 Aug 2006 17:11:38 +0000

Brian, that’s an excellent question. Surprisingly, not too much is being done by marketers, which makes for a huge opportunity. We are working with a few clients in edu on test campaigns where the conversions are leaving the non-Hispanic campaigns in the dust, alhtough that is usually the case with well targeted campaigns.

A few colleges are offering MBA programs in Spanish which target both US and International Hispanics. So while, the wheels are starting to turn slowly, the response is not widespread yet.

There are quite a few schools whose offline services are more catered, such as Stanford and Rice University which have extensive Latin American studies programs.

By: Brian Smith

Brian Smith — Tue, 08 Aug 2006 16:45:17 +0000

I would be interested to find out what marketers are doing to support this huge growth in hispanics looking for schooling online. Are they merely translating their sites into Spanish, or are they providing completely new services sculptured and designed around the spanish and hispanic audiences? I ask because I am currently re-designing my blog, http://www.newcareerblog.com, to fit the hispanic audience.

Great article, and let me know what you’ve found: contactus@newcareerblog.com.