WashingtonPost.com Launches Sponsored Blogroll
The Washingtonpost.com has launched a blog promotion program called Sponsored Blogroll, which aims to give B and C-list bloggers a taste of the Washingtonpost.com’s 8 million monthly readers and help connect them with Washington Post advertisers. The Sponsored Blogroll project is the brainchild of Jeff Burkett, head of the WashingtonPost.Newsweek Interactive’s sales development team.
According to Burkett’s blog, “The idea came to me while reading ‘Blogs to Riches’ in New York Magazine back in February of this year. The article discussed the fact that it is very hard for bloggers to get noticed. Basically, all of the B-list and C-list bloggers (who may well be very talented) link to the A-list blogs in hope of getting noticed. All this accomplishes is making the A-listers more powerful, while the B’s and C’s stay where they are. It is very hard to break through the clutter.”
The Blogroll process goes like this: A blogger signs their blog up as a candidate for the program. Once a blog has been accepted, a link to it is featured in the Washingtonpost.com’s Sponsored Blogroll index, and a box featuring regularly updated Sponsored Blogroll links appears on the Washingtonpost.com front page. Washington Post sales reps will also contact the blogger and try to connect them with the right Washingtonpost.com advertisers. Both the blogger and the Post split any ad revenue.
Burkett and the Washingtonpost.com team are still experimenting to see what the response from bloggers will be. At launch, the Post has partnered with three sites: Creative Weblogging, BootsNAll and AllBusiness.
Reader Comments.
I would like to link http://www.wattenblog.blogspot.com/
to the the new Washington Post service., and “cross-link” if possible, whatever that means.
I think “Wattenblog” has unique and relvant material.
Thanks,
Ben
Hello,
Your site has very much liked me. A fine site. Very good content. Remarkable the schedule.
Thanks
Ben – Saw your interview of Tom Wolfe today.
He’s a favorite of mine – thanks !
Oopsy
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
