Vizi Media Clients Access Mobile Audience with inFreeda Agreement
inFreeda, which provides ad-supported directory assistance services on 1-800-411-METRO, has signed a sales representation agreement with Vizi Media, an interactive ad sales representation firm.
Advertisements on inFreeda’s directory assistance play highly targeted audio ads over consumers’ information request and give them the option of directly connecting with the advertiser or receiving an SMS mobile phone coupon. Vizi Media, formerly Icon Advertising Solutions, develops custom media proposals tailored for individual clients. Through the agreement, Vizi Media’s clients will have access to a mobile audience on a pay-for-performance pricing schema.
Andrew Moskowitz, president of Vizi Media, said that “We are extremely excited to add inFreeda to the fertile palate of media properties that we represent.” He continued, “inFreeda’s 1-800-411-METRO is a great example of performance-based mobile media that delivers an actively engaged audience to advertisers.”
Robert Wilson, VP of Media Sales for inFreeda, expressed similar excitement regarding the agreement. “We’re thrilled to bring inFreeda’s purchase-ready mobile audience to Vizi Media’s mix of premium publishers and look forward to creating unique effective campaigns for their clients,” he said.
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