Viacom, Adobe Form Web and Mobile Alliance
Viacom and Adobe Systems have reached an agreement in which the Adobe Engagement Platform will develop and deliver Viacom’s exclusive branded content. Adobe will provide rich media authoring tools and interactive online video solutions, allowing Viacom to deliver content from its TV, motion picture, and digital properties to online and mobile audiences.
Viacom will utilize Flash video as an interactive online video solution and provide Viacom-branded content to mobile phone handsets via FlashCast channels. Using Adobe technology, Viacom will also develop new applications to leverage content from such properties as MTV, Comedy Central, Spike TV, and Nickelodeon.
“Adobe and Viacom share a vision for how to bring Viacom’s world-class programming and content to online and mobile audiences in innovative ways,” said Bruce Chizen, CEO of Adobe. “This relationship and the Adobe Engagement Platform will accelerate Viacom’s ability to create and deliver new kinds of digital entertainment across different mediums, regardless of which operating system, browser or device viewers are using. Our Engagement Platform is continuing to gain momentum as a powerful means of reaching and connecting with consumers on their terms, anytime, anyplace.”
Viacom CEO/President Tom Freston expressed similar excitement regarding the partnership and felt that it was an important step towards ensuring Viacom’s presence in online and mobile video applications.
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