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Universal Music Group Signs with Free, Ad-Supported iTunes Rival

Written on
Aug 29, 2006 
Author
Sarah Novotny  |
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Universal Music Group Signs with Free, Ad-Supported iTunes Rival

Universal Music Group (UMG), the largest record label in the world and home to artists like U2, Black Eyed Peas, Mariah Carey, Snoop Dogg and Sting, has given its approval to the yet-to-be-released iTunes music download rival SpiralFrog. Like iTunes, SpiralFrog will offer music downloads and video content, only SpiralFrog will be ad-supported and free for users. As per the agreement, SpiralFrog will be able to offer U.S. and Canadian users music downloads from the UMG catalog.

“Offering young consumers an easy-to-use alternative to pirated music sites will be compelling,” said SpiralFrog CEO Robin Kent in a statement. “Offering legally authorized audio and video downloads in an advertising-supported environment works, as our business model is based on sharing our income streams from that advertising with our content partners like Universal.”

All downloaded files contain digital rights management (DRM) to control how users can share a media file and how they can burn them to a CD. SpiralFrog is targeting users between the ages of 13 and 34. A beta version of the service will in launch late 2006.





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