UK Dance Music Brand Strikes Up Online Media Relationship
Online independent music magazine I Like Music has entered into a commercial agreement with the Ministry of Sound, a UK dance music and lifestyle brand. The Ministry will now provide online media representation for I Like Music.
I Like Music had previously gone without online ad sales management and representation for 5 years, while gradually building itself into a site that contains news, reviews, gigs and tour listings, interviews with folks like 50 Cent, Alicia Keys, Killa Kela and DJ Format, as well as coverage of multiple genres like Pop, Hiphop, Rock, Dance, Indie and Urban.
“Both I Like Music and Ministry of Sound realized the huge potential in delivering a more commercial and active commodity in the online space with ilikemusic.com, while still satisfying users wishing to digest information about their favorite artists,” said I Like Music founder James Suddaby in a statement. I Like Music , which is aimed at the 11-18 year old demographic, is one of the providers of music news to Google News, and has covered the Grammys for CNN International.
In addition to the deal with the Ministry of Sound, I Like Music has also struck a deal with an as-yet-unnamed developer to enhance its services.
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