As online and mobile advertising continues to grow in the US, various newspaper groups are seeking new avenues for their readers and advertisers. Tribune Interactive, which owns such news websites as LATimes.com, ChicagoTribune.com, and Newsday.com, has tapped Crisp Wireless to provide mobile versions of the sites.
Crisp will supply the content management, delivery, and application development platform for TI’s news websites as well as for hoyinternet.com, a Spanish-language website, and Metromix, a Chicago entertainment guide, among others.
Dan Hess, Tribune Interactive vice president/strategic marketing, describes the agreement as another step in providing consumers with increased access to news, information, and entertainment. He felt that using Crisp’s technology will allow TI to deliver a mobile experience to users, as well as value to advertisers.
Boris Fridman, CEO of Crisp Wireless, said that, “Consumers are taking an active role in managing a mix of media options that best satisfies their personal interests, lifestyles and preferred mode of interaction.” He added, “Tribune Interactive’s commitment to provide mobile content expands the options for consumers, allowing them to interact with newspaper content while ‘on the go’ via their mobile devices in addition to the print and Web editions.”
Users of sites powered by Crisp’s mLogic Media platform can view images, share articles via email, rate content, participate in polls, and search new and archived news content, all on their cell phones.