Tribune Interactive Goes Mobile with Crisp
As online and mobile advertising continues to grow in the US, various newspaper groups are seeking new avenues for their readers and advertisers. Tribune Interactive, which owns such news websites as LATimes.com, ChicagoTribune.com, and Newsday.com, has tapped Crisp Wireless to provide mobile versions of the sites.
Crisp will supply the content management, delivery, and application development platform for TI’s news websites as well as for hoyinternet.com, a Spanish-language website, and Metromix, a Chicago entertainment guide, among others.
Dan Hess, Tribune Interactive vice president/strategic marketing, describes the agreement as another step in providing consumers with increased access to news, information, and entertainment. He felt that using Crisp’s technology will allow TI to deliver a mobile experience to users, as well as value to advertisers.
Boris Fridman, CEO of Crisp Wireless, said that, “Consumers are taking an active role in managing a mix of media options that best satisfies their personal interests, lifestyles and preferred mode of interaction.” He added, “Tribune Interactive’s commitment to provide mobile content expands the options for consumers, allowing them to interact with newspaper content while ‘on the go’ via their mobile devices in addition to the print and Web editions.”
Users of sites powered by Crisp’s mLogic Media platform can view images, share articles via email, rate content, participate in polls, and search new and archived news content, all on their cell phones.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Yahoo To Power T-Mobile Portal November 20th 2008
- Jivox Reels in Two New Ad Partners November 20th 2008
- Report: Online Marketing Budgets Grew in ’08 November 20th 2008
- Google’s Lively? Not So Much. November 20th 2008
- New Yahoo CEO Must Be Willing To Do Microsoft Deal November 19th 2008
- Trulia, Placecast Partner on Geo-Targeted Ads November 19th 2008
- Pixsy Adds Five New Publishers to Video Network November 19th 2008
- RTC Unveils Personalized Video Solutions for U.S. Market November 19th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Features
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
- Marketing on the Chopping Block: Tips for Survival November 14th 2008
- Mergers and Hackquisitions November 13th 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)

