Top Euro Show Says Good Morning to Maven
Maven Networks today announced that GMTV, a top-rated morning TV show in Europe, has selected Maven Media System (MMS) to kickstart its broadband video initiatives.
With a monthly viewership of 25 million in tow, GMTV will utilize Maven’s broadband video platform to power a professional-quality Internet TV channel for its popular “Married In the Morning” program. The platform, according to the release, delivers highly scalable, engaging and profitable Internet TV channels that drive compelling consumer experiences, increase media consumption and enable broadband video monetization.
Hyperbole aside, the deal further emphasizes Maven’s focus on UK and European proliferation as the industry witnesses the dawn of TV 2.0. “Broadband penetration in the UK has now reached a level where the most popular TV programming can be made readily available to an Internet-savvy audience” said Hilmi Ozguc, Founder, Chairman and CEO of Maven Networks, in a statement. “Maven’s mission is to help traditional television broadcasters and other professional media companies to quickly and efficiently create compelling Internet TV channels that reach a very broad online audience and thereby drive significant new broadband advertising revenue.”
With MMS, Maven hopes to provide a professional system that in turn provides broadcasters efficiency and scalability, while also encouraging collaboration among video content production teams in the creation and delivery of quality Internet TV channels.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Features
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
- Marketing on the Chopping Block: Tips for Survival November 14th 2008
- Mergers and Hackquisitions November 13th 2008
Latest News
- New Yahoo CEO Must Be Willing To Do Microsoft Deal November 19th 2008
- Trulia, Placecast Partner on Geo-Targeted Ads November 19th 2008
- Pixsy Adds Five New Publishers to Video Network November 19th 2008
- RTC Unveils Personalized Video Solutions for U.S. Market November 19th 2008
- Apptera Rakes in $10.5M, Appoints Former Yahoo Exec to Board November 19th 2008
- Tech Firms Turn to Social Media To Reach Consumers November 19th 2008
- Boxee Lands $4M for Media Center Product November 18th 2008
- Bango, Adversitement Partnership Combines Web/Mobile Analytics November 18th 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
