Maven Networks today announced that GMTV, a top-rated morning TV show in Europe, has selected Maven Media System (MMS) to kickstart its broadband video initiatives.
With a monthly viewership of 25 million in tow, GMTV will utilize Maven’s broadband video platform to power a professional-quality Internet TV channel for its popular “Married In the Morning” program. The platform, according to the release, delivers highly scalable, engaging and profitable Internet TV channels that drive compelling consumer experiences, increase media consumption and enable broadband video monetization.
Hyperbole aside, the deal further emphasizes Maven’s focus on UK and European proliferation as the industry witnesses the dawn of TV 2.0. “Broadband penetration in the UK has now reached a level where the most popular TV programming can be made readily available to an Internet-savvy audience” said Hilmi Ozguc, Founder, Chairman and CEO of Maven Networks, in a statement. “Maven’s mission is to help traditional television broadcasters and other professional media companies to quickly and efficiently create compelling Internet TV channels that reach a very broad online audience and thereby drive significant new broadband advertising revenue.”
With MMS, Maven hopes to provide a professional system that in turn provides broadcasters efficiency and scalability, while also encouraging collaboration among video content production teams in the creation and delivery of quality Internet TV channels.