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Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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The Ad Network Analysis: ADOTAS Surveys the Cream of the Crop, From Bottom to Top

Written on
August 1st 2006
Author
by Sarah Novotny  |
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On to the Rankings

The Rankings are divided between Advertisers/Agencies and Publishers, with each users only able to fill in the survey as one. 476 Advertisers took the survey and 307 Publishers took the survey — which is by no means a scientific survey. The Rankings are on a scale of 1 to 10, with 10 being the best possible ranking. We’ve ranked the answers by highest ranked first, and then moved down to the lowest ranking.

ADVERTISERS QUESTIONNAIRE:
What Advertisers & Agencies Felt about the Networks

Overall Network Quality

Advertising.com
Tribal Fusion		 5.97
5.71
ValueClick Media 5.54
BurstMedia 4.81
24/7 Real Media 4.61
BlueLithium 4.56
SpecificMedia 4.53
RightMedia Network 4.41
Vendare-TrafficMP 4.35
DigitalVentures 4.13
Oridian 4.12
Gorilla Nation 4.09
Adtegrity 4.04
BannerConnect 3.93
Addynamix 3.92
CPXInteractive 3.91
Casale Media 3.82
AdPepper Media 3.73
MammaMedia 3.5

Customer Service Ranking

Advertising.Com 6.11
ValueClick Media 5.96
Tribal Fusion 5.61
Vendare-TrafficMP 5.2
RightMedia Network 5
BurstMedia 4.96
Gorilla Nation 4.92
24/7 Real Media 4.73
Blue Lithium 4.73
Adtegrity 4.62
CPXInteractive 4.61
MammaMedia 4.56
Oridian 4.55
SpecificMedia 4.49
BannerConnect 4.44
Addynamix 4.44
DigitalVentures 4.39
AdPepper Media 4.38
Casale Media 4.2

Targetting Ability Rating

Advertising.Com 6.4
ValueClick Media 6.02
Tribal Fusion 5.58
BurstMedia 5.14
CPXInteractive 5.14
SpecificMedia 4.84
RightMedia Network 4.81
Oridian 4.81
24/7 Real Media 4.79
BlueLithium 4.79
Vendare-TrafficMP 4.67
Gorilla Nation 4.65
DigitalVentures 4.63
Adtegrity 4.58
Addynamix 4.57
Casale Media 4.42
AdPepper Media 4.39
BannerConnect 4.37
MammaMedia 4.26

Knowledge of Staff Regarding Service, the Industry and Needs

Advertising.Com 6.65
ValueClick Media 6.14
Tribal Fusion 6.04
Vendare-TrafficMP 5.42
BurstMedia 5.31
24/7 Real Media 5.28
CPXInteractive 5.25
SpecificMedia 5.03
AdPepper Media 5
Gorilla Nation 5
RightMedia Network 4.95
Adtegrity 4.94
BlueLithium 4.92
Oridian 4.85
Addynamix 4.62
MammaMedia 4.59
BannerConnect 4.54
DigitalVentures 4.54
Casale Media 4.37


Reader Comments.

What was advertising.com’s overall network quality rating? It seems to have been omitted.

Posted by Peter Capek | 9:44 pm on August 1, 2006.

It’s like the empirical aspect of Antonio Damasio’s research to be kept like the abstract version of the distant asian tao at the David R. Lachterman — Alexandre Matheron debate , sophisticated in ecology due to Alberto Giampieri’s ” analisi economica del diritto e analisi de metodo : la questione del danno contradualle ” since 1996 .

Posted by Werner Gillwald | 9:29 am on August 2, 2006.

advertsing.com is there.

Posted by editor | 12:12 pm on August 2, 2006.

Valueclick tops the list for service? Guess if you don’t mind waiting 72 hours for a reply to a simple customer service email. :)

Dom Einhorn
Free Travel Video Podcasts
http://www.estelle.tv

Posted by Dominique Einhorn | 4:29 pm on August 2, 2006.

ValueClickMedia was very quick when I asked them about a small problem. They even sent me a custom made code in no time.

I would like to see Google on the list.

FR

Posted by TriTrans | 3:47 am on September 15, 2006.

I have been underwhelmed with ValueClick service, so I’m shocked that they are at the top…

Posted by RF | 9:37 pm on October 5, 2006.

Where’s DoubleClick in these ranks? I spoke with a rep from that company and he just referred me to this article saying he couldn’t help me. Ohh and value click, not very impressed with them either. They had disney ads running on an auto website?!?

Posted by Brent | 2:39 pm on February 5, 2007.

Cheap Flights London

Posted by chaty | 2:06 am on April 20, 2007.

Cheap Flights Delhi

Posted by chaty | 2:07 am on April 20, 2007.

Gorilla Nation is not that good at many things. Therefore I’m not sure why it’s on the top of the list.

Also dicrepancy is extremely high when you’re running the “good” ads. One day on the reporting you make a certain amount and at the end of the month things don’t add up. VERY bad.

Posted by Ryan Sanders | 8:41 pm on May 17, 2007.

Hi, this is great info. but do you have anything current for the eCPM rates? August ‘06 might be out of date now. seeing side-by-side comparisons like this is wonderful. i have been searching for days and can find next to nothing like this. thank you.

Posted by Michael | 1:37 pm on February 22, 2008.

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