The Ad Network Analysis: ADOTAS Surveys the Cream of the Crop, From Bottom to Top

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On to the Rankings

The Rankings are divided between Advertisers/Agencies and Publishers, with each users only able to fill in the survey as one. 476 Advertisers took the survey and 307 Publishers took the survey — which is by no means a scientific survey. The Rankings are on a scale of 1 to 10, with 10 being the best possible ranking. We’ve ranked the answers by highest ranked first, and then moved down to the lowest ranking.

ADVERTISERS QUESTIONNAIRE:
What Advertisers & Agencies Felt about the Networks

Overall Network Quality

Advertising.com
Tribal Fusion
5.97
5.71
ValueClick Media 5.54
BurstMedia 4.81
24/7 Real Media 4.61
BlueLithium 4.56
SpecificMedia 4.53
RightMedia Network 4.41
Vendare-TrafficMP 4.35
DigitalVentures 4.13
Oridian 4.12
Gorilla Nation 4.09
Adtegrity 4.04
BannerConnect 3.93
Addynamix 3.92
CPXInteractive 3.91
Casale Media 3.82
AdPepper Media 3.73
MammaMedia 3.5

Customer Service Ranking

Advertising.Com 6.11
ValueClick Media 5.96
Tribal Fusion 5.61
Vendare-TrafficMP 5.2
RightMedia Network 5
BurstMedia 4.96
Gorilla Nation 4.92
24/7 Real Media 4.73
Blue Lithium 4.73
Adtegrity 4.62
CPXInteractive 4.61
MammaMedia 4.56
Oridian 4.55
SpecificMedia 4.49
BannerConnect 4.44
Addynamix 4.44
DigitalVentures 4.39
AdPepper Media 4.38
Casale Media 4.2

Targetting Ability Rating

Advertising.Com 6.4
ValueClick Media 6.02
Tribal Fusion 5.58
BurstMedia 5.14
CPXInteractive 5.14
SpecificMedia 4.84
RightMedia Network 4.81
Oridian 4.81
24/7 Real Media 4.79
BlueLithium 4.79
Vendare-TrafficMP 4.67
Gorilla Nation 4.65
DigitalVentures 4.63
Adtegrity 4.58
Addynamix 4.57
Casale Media 4.42
AdPepper Media 4.39
BannerConnect 4.37
MammaMedia 4.26

Knowledge of Staff Regarding Service, the Industry and Needs

Advertising.Com 6.65
ValueClick Media 6.14
Tribal Fusion 6.04
Vendare-TrafficMP 5.42
BurstMedia 5.31
24/7 Real Media 5.28
CPXInteractive 5.25
SpecificMedia 5.03
AdPepper Media 5
Gorilla Nation 5
RightMedia Network 4.95
Adtegrity 4.94
BlueLithium 4.92
Oridian 4.85
Addynamix 4.62
MammaMedia 4.59
BannerConnect 4.54
DigitalVentures 4.54
Casale Media 4.37