The Ad Network Analysis: ADOTAS Surveys the Cream of the Crop, From Bottom to Top
On to the Rankings
The Rankings are divided between Advertisers/Agencies and Publishers, with each users only able to fill in the survey as one. 476 Advertisers took the survey and 307 Publishers took the survey — which is by no means a scientific survey. The Rankings are on a scale of 1 to 10, with 10 being the best possible ranking. We’ve ranked the answers by highest ranked first, and then moved down to the lowest ranking.
ADVERTISERS QUESTIONNAIRE:
What Advertisers & Agencies Felt about the Networks
Overall Network Quality
| Advertising.com Tribal Fusion |
5.97 5.71 |
| ValueClick Media | 5.54 |
| BurstMedia | 4.81 |
| 24/7 Real Media | 4.61 |
| BlueLithium | 4.56 |
| SpecificMedia | 4.53 |
| RightMedia Network | 4.41 |
| Vendare-TrafficMP | 4.35 |
| DigitalVentures | 4.13 |
| Oridian | 4.12 |
| Gorilla Nation | 4.09 |
| Adtegrity | 4.04 |
| BannerConnect | 3.93 |
| Addynamix | 3.92 |
| CPXInteractive | 3.91 |
| Casale Media | 3.82 |
| AdPepper Media | 3.73 |
| MammaMedia | 3.5 |
Customer Service Ranking
| Advertising.Com | 6.11 |
| ValueClick Media | 5.96 |
| Tribal Fusion | 5.61 |
| Vendare-TrafficMP | 5.2 |
| RightMedia Network | 5 |
| BurstMedia | 4.96 |
| Gorilla Nation | 4.92 |
| 24/7 Real Media | 4.73 |
| Blue Lithium | 4.73 |
| Adtegrity | 4.62 |
| CPXInteractive | 4.61 |
| MammaMedia | 4.56 |
| Oridian | 4.55 |
| SpecificMedia | 4.49 |
| BannerConnect | 4.44 |
| Addynamix | 4.44 |
| DigitalVentures | 4.39 |
| AdPepper Media | 4.38 |
| Casale Media | 4.2 |
Targetting Ability Rating
| Advertising.Com | 6.4 |
| ValueClick Media | 6.02 |
| Tribal Fusion | 5.58 |
| BurstMedia | 5.14 |
| CPXInteractive | 5.14 |
| SpecificMedia | 4.84 |
| RightMedia Network | 4.81 |
| Oridian | 4.81 |
| 24/7 Real Media | 4.79 |
| BlueLithium | 4.79 |
| Vendare-TrafficMP | 4.67 |
| Gorilla Nation | 4.65 |
| DigitalVentures | 4.63 |
| Adtegrity | 4.58 |
| Addynamix | 4.57 |
| Casale Media | 4.42 |
| AdPepper Media | 4.39 |
| BannerConnect | 4.37 |
| MammaMedia | 4.26 |
Knowledge of Staff Regarding Service, the Industry and Needs
| Advertising.Com | 6.65 |
| ValueClick Media | 6.14 |
| Tribal Fusion | 6.04 |
| Vendare-TrafficMP | 5.42 |
| BurstMedia | 5.31 |
| 24/7 Real Media | 5.28 |
| CPXInteractive | 5.25 |
| SpecificMedia | 5.03 |
| AdPepper Media | 5 |
| Gorilla Nation | 5 |
| RightMedia Network | 4.95 |
| Adtegrity | 4.94 |
| BlueLithium | 4.92 |
| Oridian | 4.85 |
| Addynamix | 4.62 |
| MammaMedia | 4.59 |
| BannerConnect | 4.54 |
| DigitalVentures | 4.54 |
| Casale Media | 4.37 |
Pages: « previous page 1 2 3 next page »
Article Sponsor
More Features
Reader Comments.
What was advertising.com’s overall network quality rating? It seems to have been omitted.
It’s like the empirical aspect of Antonio Damasio’s research to be kept like the abstract version of the distant asian tao at the David R. Lachterman — Alexandre Matheron debate , sophisticated in ecology due to Alberto Giampieri’s ” analisi economica del diritto e analisi de metodo : la questione del danno contradualle ” since 1996 .
advertsing.com is there.
Valueclick tops the list for service? Guess if you don’t mind waiting 72 hours for a reply to a simple customer service email. 
Dom Einhorn
Free Travel Video Podcasts
http://www.estelle.tv
ValueClickMedia was very quick when I asked them about a small problem. They even sent me a custom made code in no time.
I would like to see Google on the list.
FR
I have been underwhelmed with ValueClick service, so I’m shocked that they are at the top…
- Pingback from findin.gs/davids / ADOTAs article about Ad networks
Where’s DoubleClick in these ranks? I spoke with a rep from that company and he just referred me to this article saying he couldn’t help me. Ohh and value click, not very impressed with them either. They had disney ads running on an auto website?!?
Cheap Flights London
Cheap Flights Delhi
Gorilla Nation is not that good at many things. Therefore I’m not sure why it’s on the top of the list.
Also dicrepancy is extremely high when you’re running the “good” ads. One day on the reporting you make a certain amount and at the end of the month things don’t add up. VERY bad.
Hi, this is great info. but do you have anything current for the eCPM rates? August ‘06 might be out of date now. seeing side-by-side comparisons like this is wonderful. i have been searching for days and can find next to nothing like this. thank you.
Leave a Comment
Features
- Media Plan ’08: Look Out of the Window October 10th 2008
- TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
- Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
- Out With the Old, in With the NEW October 8th 2008
- Decision 2008, The Internet Changed Everything October 7th 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Latest News
- Eyealike Unveils Image/Video Recognition Ad Solution October 14th 2008
- Omniture Snaps Up Mercado Assets for $6.5M October 14th 2008
- Pixsy, Sonic From Distribution Partnership October 14th 2008
- Google, Yahoo Talk Search Deal With Justice Dept. October 14th 2008
- Hiring Round Up: HealthCentral, Break Media, NetShelter October 10th 2008
- Microhoo: Back From the Dead? October 10th 2008
- Nielsen Online Expands to China October 10th 2008
- Mobile Gaming Firms Eye Nokia, Apple Boost in 2009 October 10th 2008
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- NBC Loses Out on Huge Online Ad Opportunity for Olympics (2)
- Advertising GOLDMINE: Online News Sites? (2)
- Banners: Back from the Dead (2)
- Social Media and Agencies: Tools for Success (2)
