TACODA Renews Agreement to Use Burst’s AdConductor
TACODA has renewed its agreement with Burst Media to use a customized version of AdConductor for TACODA Audience Networks, a behaviorally-driven online advertising network of Web sites for brand advertisers.
Within the agreement, TACODA can utilize AdConductor’s most recently updated features like a unified order entry system that links directly to TACODA’s customer resource management tools. AdConductor, Burst’s complete ad management solution, also enables integration with TACODA’s existing CRM and billing systems.
“Since TACODA Audience Networks launched in September 2005, we have scaled up rapidly. For example, the number of sites in the Network has tripled to more than 3,500 reaching over 130 million unique US visitors each month,” said TACODA CEO Curt Viebranz. “Each week TACODA runs an average of 100 campaigns compared to less than 40 just 10 months ago. We are fortunate in having a partner like Burst who can provide part of the infrastructure that enables this torrid growth.”
Harry Klein, COO of Burst, explains the company’s goal in assisting its customers in reengineering their advertising processes. “AdConductor in general can now be more tightly integrated with existing client systems, resulting in improved reporting and overall performance,” he adds. “For our largest customers our goal is to provide business process reengineering through proven technology.”
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