T-Mobile UK to Offer Sennari’s PrizePlay Gaming Service
Sennari, a provider of CRM-based applications for mobile phones, has announced that T-Mobile UK will be offering Sennari’s gaming service on T-Mobile’s t-zones service under a Play for Prizes category. The service, called PrizePlay, is a suite of games designed using a pay-per-play model with in-game prizes. It is built on Sennari’s proprietary mCRM platform and includes such titles as Monopoly, Snakes and Ladders, Triple Towers, Mahjong, and more.
“PrizePlay has already proven wildly popular in the UK,” said Bill Barhydt, CEO of Sennari. “The ability to win a prize every time you press ‘Play Game’ makes PrizePlay an original service in the mobile gaming world. At the same time the ability to provide ongoing statistics on repeat game play, prize redemptions and in-game promotions offers carriers vital information they can leverage in their marketing and retention efforts. We’re the first entertainment company in mobile that truly knows their customers.”
PrizePlay games can be downloaded from the Play for Prizes section on t-zones. To promote the new offering, users who play a PrizePlay game on T-Mobile from August 14 to October 2 will be entered into a daily drawing to win an iPod Nano, and are reentered each time they play.
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