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SEMphonic Launches SEM Tracking Service

Written on
Aug 28, 2006 
Author
Sarah Novotny  |
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SEMphonic Launches SEM Tracking Service

SEM analytics company SEMphonic has launched its new Competitive Tracking Service for Enterprises designed to help enterprise companies track SEM information about their competitors.

The service can measure what competitors are doing, saying, optimizing, and even spending on SEM initiatives. Competitive Tracking is built on top of SEMphonics’s CampaignTracker competitive landscaping tool. The standard service is $1000 a month and includes regular organic search vs PPC marketing comparisons, competitor analysis, SEM effectiveness measurement, and competitor keyword analysis.

“It can actually be risky not to know what a serious competitor is doing with their SEM program. People need to know what their top competitors are saying and how they are positioning themselves,” said SEMphonic president Gary Angel in a statement. “That’s as important in the online world as it is in traditional media. But compiling this information has always been too manual and time-consuming – especially given the very large PPC programs most companies now implement. This service takes the pain out of the process!”

Competitve Tracking supplies subscribers with customized reports on a weekly or monthly basis. SEMphonic says it will continue to tune the service as the keyword landscape changes.





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