Report: Blogs and Podcasts “Very Effective” with Sales Leads
According to a survey released by marketing research company MarketingSherpa, both blogs and podcasts were ranked as “very effective” in generating sales leads. Both blogs and podcasts appeared within the top 5 most effective lead generation tactics. The survey examined the technology service, business software and hardware industries. Survey participants were asked “Which offers are ‘very effective’ for generating high-quality leads?”
35% of software and ASP marketers ranked their corporate blogs as “very effective,” but only 19% of hardware companies said the same. MarketingSherpa says the reason may be because business executives, the main purchasers of software products, are more likely to read blogs than IT personnel, the primary customer of business hardware companies.
By June, 22% of software marketers who had used podcasts, a very new marketing medium, rated them “very effective.” MarketingSherpa suspects that this is because IT personnel are more likely to be early technology adopters and might listen to more podcasts. The survey is part of MarketingSherpa’s Business Technology Benchmark Guide 2006.
Reader Comments.
Agreed on all counts. Not only do our podcasts outperform all other ad formats when it comes to lead generation, we are able to drive click to conversion ratios that are up to 400% higher than banners! And this is true for both lead generation and direct product/service sales.
Dom Einhorn
Free Travel Video Podcasts
Hosted by Latin Supermodel Estelle Reyna
http://www.estelle
Leave a Comment
Article Sponsor
More News
-
Loading ...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
