Quigo Updates AdSonar Platform
Quigo, a provider of pay-for-performance, content-targeted advertising, has upgraded its advertising network and platform with AdSonar 3.0. AdSonar enables publishers to build auction-based, PPC programs with content-targeted sponsored links and full transparency.
The 3.0 version offers enhancements to publishers such as a “Targeted Links” flexible ad format that enables interactivity in the ad framework, ad serving in email newsletters and RSS feeds, and augmented ad rotation algorithms to improve ad aesthetics.
“We continue to evolve AdSonar to make certain that publishers generate the most significant revenue they can. Our new ad format and ad rotation tools provide unprecedented ability to optimize the revenue potential of every ad served,” said Henry Vogel, Quigo’s Chief Revenue Officer. “Product enhancements for advertisers also drive more bidding on premium publisher placements.”
With AdSonar 3.0, advertisers have access to a new ad Marketplace, a “Quick Start” campaign setup tool, an improved “Campaign Builder, and DemoMatch, a new targeting option to help advertisers place ads on premium pages and sections popular with selected demographic segments.
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