Play Creates Campaign for UK Arrival of “Entourage”
After developing a strong fan base in the US since 2004, HBO’s “Entourage” is finally making its way overseas to the UK. As described in a Brand Republic article, ITV has selected advertising agency Play to create a digital campaign to promote the series to the UK masses.
Play has developed a two-pronged campaign for the run-up to the series launch. It has created a teaser that will feature a URL for a microsite (imwithvince.com) that shows a noticeboard from Vince’s house carrying messages from A-list celebrities and personal notes. The site will not reveal the show’s plot or scheduling details. A “reveal” campaign will introduce the characters of “Entourage” by providing ads that link to a site featuring cast biographies and episode breakdowns. The website will also feature a fully interactive video sequence that enables users to role-play one of the characters.
“It has been great fun creating work for ‘Entourage’ and we expect our teaser and reveal campaigns to prove very effective for ITV,” said Jon Sharpe, managing director of Play.
“Entourage” will begin screening on ITV2 on September 10.
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