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OR-Live Serves On-Demand Video Ads

Written on
August 9th 2006
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OR-Live, a website that plays live surgical video for medical professionals, is trying to hook up with medical industry advertisers with its new on-demand video advertising program. Tower ads on the home page contain a button that will allow short-form ads and long-form product information videos, which can last anywhere from 30 seconds to three minutes, and play instantly in a center-screen video panel. Video ads also contains a link to the advertiser’s home page. Ads can be targeted by medical disciplines like cardiology, orthopedics, and pediatrics.

“We have found that our viewers not only want live video information about cutting-edge surgical procedures, but also about the companies and institutions that have developed these innovative products and services,” said Alex Fraser, OR-Live’s director of marketing in a statement. “By seamlessly integrating relevant medical advertising into OR-Live in an uncluttered and unobtrusive way, we are providing viewers with a valuable service and creating an advertising environment from which viewers can respond proactively through easy-to-use, info-to-action-click-thru pages.”

Surgical videos are viewed live or through the archive. OR-Live is also using Google-powered keyword advertising for searches.



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