Mediaplex, EyeWonder Team for Integrated Advertising Suite
Mediaplex, the technology division of ValueClick, has signed an agreement with rich media solutions provider EyeWonder to provide advertisers and agencies with integrated ad serving, rich media, and video ad technology products and services.
The deal in turn allows Mediaplex clients direct access to EyeWonder’s full suite of rich media and video ad products. “Our clients will now be able to see their rich media campaigns in video campaign metrics, alongside email marketing, paid and natural search advertising campaign metrics all in one interface,” Sean Quick, Senior Director of Product Management at Mediaplex, explains to ADOTAS. “It’s applying more metrics to an already full suite of product offerings.” As for Mediaplex’s incentive, Quick adds, “We will be able to serve, track, report, optimize and apply our targeting to our client base.
With the offering, Mediaplex hopes that its clients will have a more streamlined way to centrally manage, deliver, track and measure their online campaigns, while having the added bonus of EyeWonder’s full service suite and the latter’s team of rich media/video experts.
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