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	<title>Comments on: Like Snatching Keywords from Competitors: Why Content Matching Could Give You SEM Advantage</title>
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	<link>http://www.adotas.com/2006/08/like-snatching-keywords-from-competitors-why-content-matching-could-give-you-sem-advantage/</link>
	<description>Where Interactive Advertising Begins</description>
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		<title>By: Derick Harris</title>
		<link>http://www.adotas.com/2006/08/like-snatching-keywords-from-competitors-why-content-matching-could-give-you-sem-advantage/#comment-13809</link>
		<dc:creator>Derick Harris</dc:creator>
		<pubDate>Fri, 04 Aug 2006 03:11:36 +0000</pubDate>
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		<description>Mr. Angel&#039;s proposed content matching technique should also work quite well with level three domains - would it not? Take, for example, the generic name &quot;air&quot; - as in http://air.com. Matching brand name content to this term as in united.air.com or qantas.air.com or sas.air.com  with myownbrand.air.com should therefore produce the same result, since search engines treat sub-domains as separate web sites. Is this not the case? And all quite legal?</description>
		<content:encoded><![CDATA[<p>Mr. Angel&#8217;s proposed content matching technique should also work quite well with level three domains &#8211; would it not? Take, for example, the generic name &#8220;air&#8221; &#8211; as in <a href="http://air.com" rel="nofollow">http://air.com</a>. Matching brand name content to this term as in united.air.com or qantas.air.com or sas.air.com  with myownbrand.air.com should therefore produce the same result, since search engines treat sub-domains as separate web sites. Is this not the case? And all quite legal?</p>
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