A Brand Republic report has stated that Hello! Magazine, the UK celebrity gossip publication, has signed an agreement with AOL UK. The deal will allow HelloMagazine.com to publish exclusive interviews with soap stars and TV personalities through AOL UK’s subscription service. Initially, only the magazine’s homepage will include the special content, while the AOL UK website will feature a monthly mini interview.
According to David Whitcomb, PR Manager at HelloMagazine.com, the site has “wanted to give our exclusive mini interviews wider exposure for a while now, and the opportunity to team up with AOL in the UK was perfect.”
The Hello! Magazine website has recently undergone an array of digital enhancements, including a video news section, to mark its fifth birthday.