Adotas

Where media buyers start online







News

HarperCollins Opens the Books Online

Written on
Aug 3, 2006 
Author
Sarah Novotny  |
Share
HarperCollins Opens the Books Online

HarperCollins Publishers has launched a new online service called “Browse Inside,” which will let Web visitors view and search within various HarperCollins titles. Last year, HarperCollins announced it was digitizing its library last year, after the Google Library Initiative controversy pointed out the need for having searchable literary content online. HarperCollins is also sharing its digital library with retail, search and online community partners like Amazon and Google. It will also be available on a consumer level through the HarperCollins website.

“We want to reach consumers wherever they are, however they wish to experience our authors and their words,” said HarperCollins CEO Jane Friedman in a statement. “In keeping with our mission to be a true 21st-century publisher we are proud that HarperCollins is taking a leadership role on the digital front to fulfill consumer and marketplace demands while, first and foremost, protecting our authors’ copyrights.”

Visitors to the HarperCollins site can click the “Browse Inside” button for featured titles from authors like Paulo Coelho, Michael Crichton, C.S. Lewis and Rick Warren. Visitors can then view the cover, the table of contents, and selected chapters. Registered HarperCollings.com users will have expanded access to inside-the-book content. Over the next year, HarperCollins plans to add more books to its “Browse Inside” roster. And as the program expands, “Browse Inside” will also be available on author websites, HarperCollins newsletters and retail websites.





Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , and
Article Sponsor

More News



  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



Adotas Partnership