Google Ventures into Space with XM Satellite Radio Deal
Google today announced that it has inked a deal with XM Satellite Radio to make its commercial advertising inventory on XM’s non-music channels to Google’s advertising base via its dMarc media network.
Google advertisers will now have access to XM’s 7 million nationwide subscribers, while XM will be able to utilize Google’s large and small advertisers to offer relevant, targeted messages to its subscribers. Additionally, Google AdWords’ customers can eventually place terrestrial and satellite radio spots when the dMarc platform is integrated into AdWords, which is said to happen during the Q4 of this year.
In a statement, D. Scott Karnedy, senior vice president, sales and marketing solutions, XM Satellite Radio, said: “XM is excited about the opportunity to leverage Google’s extensive advertising base to open up a new revenue stream while providing marketers with a new way to reach consumers in an environment of compelling content and limited commercial loads,”
“This partnership with XM Satellite Radio will provide a powerful marketing and distribution tool for Google advertisers,” adds Ryan Steelberg, Google’s head of radio operations. “By providing access to XM’s premier satellite audience, Google advertisers will have an easy way to target, schedule, deliver and measure satellite radio campaigns in a timely and efficient manner.”
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