Google to Offer Printable Local Coupons on Maps
Members of Google’s Local Business Center are getting a surprise just in time to catch the beginning of the 2006 holiday shopping season. Google and direct marketing company Valpak will let local businesses offer printable online coupons alongside Google Maps searches and local business listings.
The system uses Valpak’s online coupon printing system. The coupons can be printed out by a user at home and then redeemed at a local brick-and-mortar store right in that user’s neighborhood. Valpak will provide coupons from its roster of local advertisers with businesses like dry cleaners, doctors, restaurants, mechanics and home re-modelers.
“We’re very pleased to be the launch partner with Google to offer Valpak’s print-at-home online coupons to more consumers and to give Valpak merchants valuable enhanced distribution tied to their existing listing on Google Maps,” said Valpak.com VP Todd Leiser in a statement. “Valpak’s blue envelope has been a North American institution for nearly 40 years and has the type of real consumer value that is perfect to support Google’s mission statement of organizing the world’s information.”
Coupons on Google Maps are free for both businesses and customers. Businesses just add their coupon information into their Google Local Business Center account, where they can also update their Google Map listing, and the coupon appears within a few hours. A business website, though, is not required. Eventually, Google plans to add AdWords support so AdWords advertisers can direct users to their related coupons on Google Maps.
The really effective way for Google to leverage coupons would be to keep them 100% electronic.
They could associate the user’s registered credit card with the user’s interaction with the online coupon. Then, when the user visits the offline store, paying with thier credit card the transaction interoperates with Google’s system, automatically applying the discount to the transaction, which shows on the invoice.
Merchants finally can tie offline sales to online behavior.
Good for online commerce & Google.
Google is looking to do to coupons what Craigslist has done to classifieds; namely leverage free Internet-based distribution to disrupt and cannibalize the market. Valpak has provided Google the critical mass they need to establish themselves as a destination site for coupons and to jump-start their simple self-service coupon offering.
This move really validates the market for online local coupons, which ZiXXo has pioneered. At this point, I believe that the heads of AOL, MSN, Yahoo, IAC, News Corp. et al. are asking what their coupon strategy should be. Google is looking to build a silo of coupons on their site. ZiXXo differs in that we offer a syndication network of online coupons. We are in talks with most of the big guys about leveraging our solution for self-service and syndication, and I expect that this will accelerate those talks.
The offline coupons folks, Valpak, MoneyMailer, ADVO, etc. all need to figure out how they will respond to Google. Again I believe that ZiXXo provides a mechanism to respond to them. We provide the self-service, the API for integration of coupons into content, tracking and reporting, coupon management (e.g. pausing coupons) and more. I believe that Google’s coupon solution will be a shot across the bow of these folks.
Leave a Comment
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
- Print and Web Manager
- SEO Marketing PPC Specialist
- Marketing Summer Internship at Clean-Tech Educatio
- Service Line Manager - Digital Media
- SEO / SEM Specialist
- Backlinks uk: Within search engine optimisation (SEO), one way links reference hyper-links aiming to a distinct Website
- energy-physics: Media.net is a fantastic ad program. But now a days I cant customize their ads.
- Today’s Burning Question: Impact of Google I/O Announcements? – Adotas | Social Media Strategy Plan: [...] Permalink [...]
- Today’s Burning Question: Impact of Google I/O Announcements?: [...] “What will be the impact of the big announcements coming out of this week’s