Google to Utilize MTV Clips for AdSense Visual
In a move to expand its advertising network and video portal, Google has formed an alliance with MTV Networks to insert video into AdSense. While AdSense currently relies primarily on text and images, the agreement will, according to Reuters, allow Google to experiment with clips from MTV Network shows including “SpongeBob SquarePants,” “Laguna Beach,” and “The MTV Video Music Awards.” By incorporating these clips into Google Ads, MTV also gains promotional opportunity. The clips will further be imbedded with mini-ads that MTV will sell to third parties.
If the arrangement works, Google may begin allowing a variety of content companies to utilize AdSense and split the ad revenue. Revenue will also be shared with the Web sites carrying the 2-4 minute clips. Google will begin testing the video-integrated ad system at the end of the month.
In addition to the advertising portion of the deal, a wide range of full-length episodes from Viacom-owned MTV will be available on Google’s video portal for $1.99 each.
Reader Comments.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- What’s So Creepy About Retargeting? September 3rd 2010 ADOTAS – A recent article in The New York [...] more »
- Facebook Tests New Stalking Solution September 3rd 2010 ADOTAS – Why do I have The Police’s “Every Breath [...] more »
- Marchex Mines Calls for Analytics September 3rd 2010 ADOTAS – I met Brent Turner, executive vice president of [...] more »
- LookSmart Probes Search Marketers’ Minds September 3rd 2010 ADOTAS – What goes on in the mind of the [...] more »
- Ping a Threat to Other Social Networks? September 2nd 2010 ADOTAS – The 80s had Madonna, the 90s also had [...] more »
- Twitter Swears OAuth for User Safety, Expands Link Shortener September 2nd 2010 ADOTAS – Chatting yesterday with Arnie Gullov-Singh — CEO of [...] more »
- AOL Renews Its Google Vows September 2nd 2010 ADOTAS – Bing came a-courtin’, but AOL decided it was [...] more »
Features
- Critical Websites as Public Utilities, Part 1 September 3rd 2010
- Your Ad Where? September 2nd 2010
- Mobile Is Still About Reach September 1st 2010
- Publisher Blueprints, Part 2: Brainstorming & Accelerating Failure August 31st 2010
- Publisher Blueprints, Part 1: Pre-Defining Success August 30th 2010
Spotlight
Spotlight: Vulcan Spring Testifies to GlobalSpec’s ProwessADOTAS – With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec’s expertise in reaching engineers and [...] more...
Reader Favorites
Classifieds
- Digital Strategist
- Marketing Positions Available At Snackable Media!
- Marketing Positions Available At Snackable Media!
- Interactive Media - Assistant Manager
- SEM Manager
Recent Comments
- Wesley: How do you spell 'anal retentive'?
- Miggy420: Good article, thanks for the comments I peeed a little laughing.
- Mike Hunt: Gavin Dunaway Must be high while writing this. This is less than high school level
- Russell Glass: Gavin, spot on... Every day, Amazon is serving users a phenomenal user experience by
