Google, eBay Join Hands Abroad with Click-to-Call
According to various reports, Google will supply eBay with international text advertising. EBay currently relies on Yahoo for all of its US ads. The agreement with the top online auction site is part of a string of deals for Google that include an earlier announcement of Web video syndication with MTV Networks and an ad deal with MySpace.
Meg Whitman, CEO of eBay, said the site decided to give Google’s advertisers access to its international auction sites because of the search company’s respective strengths and ability to mesh with eBay’s assets.
Google and eBay have also launched a click-to-call advertising functionality that leverages Skype and Google Talk globally in each company’s respective shopping and search platforms. Web users can place telephone calls through their computers or mobile devices when they click on a link in an Internet ad.
“We have a chance to create a whole new way for buyers and sellers to connect online and to create what we hope will be a significant revenue stream for both eBay and Google,” said Whitman.
Google CEO Eric Schmidt said that the overlap of services and partnerships between eBay, Google, and Yahoo are all part of Silicon Valley’s effort to respond to tech-savvy shoppers who want service in a hurry. “This is all about speed,” he said. “The moment somebody wants to buy something, we want that advertiser to be able to sell it, hawk it or do whatever they want with it.”
Schmidt would not disclose the length of the agreement, but both aspects of the deal are set to begin early in 2007.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Jivox Reels in Two New Ad Partners November 20th 2008
- Report: Online Marketing Budgets Grew in ’08 November 20th 2008
- Google’s Lively? Not So Much. November 20th 2008
- New Yahoo CEO Must Be Willing To Do Microsoft Deal November 19th 2008
- Trulia, Placecast Partner on Geo-Targeted Ads November 19th 2008
- Pixsy Adds Five New Publishers to Video Network November 19th 2008
- RTC Unveils Personalized Video Solutions for U.S. Market November 19th 2008
- Apptera Rakes in $10.5M, Appoints Former Yahoo Exec to Board November 19th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Features
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
- Marketing on the Chopping Block: Tips for Survival November 14th 2008
- Mergers and Hackquisitions November 13th 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)

