Fox Interactive Media will be going in-house by selling 20th Century Fox movies like “X-Men: The Last Stand”, and shows like “24” and “Prison Break” on MySpace among other company-owned websites. The videos will be sold on a download-to-own basis, and Fox will follow through on the multi-year deal by selling content on IGN’s Direct2Drive site. IGN is Fox Interactive’s online entertainment and gaming network.
The video sales will start in October and will be watchable on PC’s and Windows Portable Media devices. Following the debut on IGN, Fox video will start appearing for sale on MySpace, News Corp’s massive social network. The movie purchases will use the Direct2Drive platform, which already lets users buy and download commercial games.
Fox Interactive Media is a division of News Corp. which controls much of News Corp’s Internet assets, including MySpace. “Today marks an important step as we continue to build a bridge between the worlds of user-generated and top-quality, professional content, further enhancing our range of consumer offerings across both free, ad-supported and paid download business models,” said Fox Interactive president Ross Levinsohn in a statement.
The initial sale lineup includes Twentieth Century Fox new releases, TV movies, straight-to-video releases, shows from Fox Broadcasting Company, and other Fox networks like Speed and FX.