Emuse Absolutely Extends Services to Five
According to several reports, Emuse Absolutely, a UK Internet ad service provider, has signed its third commercial broadcaster, Five. The deal will extend advertiser reach by providing interactive advertising across mobile, DTT, and DSat platforms. The Emuse Absolutely initiative was launched in association with ITV earlier this year and secured a deal with Sky in the beginning of August.
Within the agreement, Five viewers will be able to use red-button advertising to jump to ITV commercials hosted on the Emuse Absolutely bandwidth. Emuse Absolutely allows brands to run ITV campaigns across digital satellite, digital terrestrial, mobile, and online platforms.
“Five has shown how a relatively new broadcaster in the UK market can become top tier by staying ahead of trends and understanding their audience and clients alike,” said Emuse Absolutely CEO Patrick Rainsford. “Their commitment to doing just that includes an active participation in the interactive arena. Emuse Absolutely is pleased to include Five on the fast-growing list of broadcasters working with us.”
Five currently attracts around 42 million viewers every month. Emuse Absolutely is currently running campaigns for BT, Sony, and Chrysler, and is believed to be in talks with other TV networks that support red-button advertising.
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