http://www.adotas.com/2006/08/ea-games-signs-pc-and-xbox-360-in-game-ad-deals/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/08/ea-games-signs-pc-and-xbox-360-in-game-ad-deals/#comment-857936 Igniq.com : EA’s Ad Deal Is Sweet Sun, 07 Nov 2010 01:31:35 +0000 http://www.adotas.com/2006/08/ea-games-signs-pc-and-xbox-360-in-game-ad-deals/#comment-857936 [...] not a big fan of in-game ads, but I have to admit EA’s VP of online commerce, Chip Lange, was right in his statement: “In places like a basketball court, football stadium or roadside in a racing game, advertising [...] [...] not a big fan of in-game ads, but I have to admit EA’s VP of online commerce, Chip Lange, was right in his statement: “In places like a basketball court, football stadium or roadside in a racing game, advertising [...]

]]> http://www.adotas.com/2006/08/ea-games-signs-pc-and-xbox-360-in-game-ad-deals/#comment-390485 Microsoft’s Massive Interactive Ad Venture (with a editorial reminder for the Washington Post) Fri, 02 May 2008 18:25:20 +0000 http://www.adotas.com/2006/08/ea-games-signs-pc-and-xbox-360-in-game-ad-deals/#comment-390485 [...] why folks working for Gates should hide their heads in shame. Here’s what an EA executive said about the deal: “Consumers are increasingly engaged in deep, virtual worlds and advertisers need [...] [...] why folks working for Gates should hide their heads in shame. Here’s what an EA executive said about the deal: “Consumers are increasingly engaged in deep, virtual worlds and advertisers need [...]

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