Adotas

Where media buyers start online







News

EA Signs PC, Xbox 360 In-Game Ad Deals

Written on
Aug 31, 2006 
Author
Sarah Novotny  |
Share
EA Signs PC, Xbox 360 In-Game Ad Deals

That armor's too strong for blastersMajor game publisher EA Games has signed an advertising agreement with in-game advertising networks IGA Worldwide and Microsoft’s Massive Inc. IGA will be providing ads for three upcoming titles, including EA’s PC and Xbox 360 first-person shooter Battlefield 2142, which should hit stores in October. Battlefield gamers will see contextually relevant ads and branding targeted by a gamer’s region.

“Consumers are increasingly gaming in deep, virtual worlds and advertisers need adapted ways to reach these audiences,” said Frank Sagnier, EA Europe’s VP of online and strategic relationships in a statement.

Massive will be providing ad services for four games including Need For Speed: Carbon, also due in October. EA has incorporated static advertising into Need For Speed: Carbon’s predecessors, but the new game will combine static advertising with dynamically delivered ads that can be updated and changed in real time. Both ad networks will provide cross-platform advertising, with EA explicitly stating that Massive ads will appear on the Xbox 360.

“In places like a basketball court, football stadium or roadside in a racing game, advertising is not only nice to have, but it’s an essential component to create the fiction of being there,” added Chip Lange, EA’s VP of online commerce.





Reader Comments.

gomftcsb yciw smdvbxyak utqcwosi cfzmhpi rwtpshbk eivl

Posted by saclqoiw vnqhf | 8:58 am on March 25, 2007.

Leave a Comment

Add a comment

No Tags
Article Sponsor

More News



  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



Adotas Partnership