EA Signs PC, Xbox 360 In-Game Ad Deals
Major game publisher EA Games has signed an advertising agreement with in-game advertising networks IGA Worldwide and Microsoft’s Massive Inc. IGA will be providing ads for three upcoming titles, including EA’s PC and Xbox 360 first-person shooter Battlefield 2142, which should hit stores in October. Battlefield gamers will see contextually relevant ads and branding targeted by a gamer’s region.
“Consumers are increasingly gaming in deep, virtual worlds and advertisers need adapted ways to reach these audiences,” said Frank Sagnier, EA Europe’s VP of online and strategic relationships in a statement.
Massive will be providing ad services for four games including Need For Speed: Carbon, also due in October. EA has incorporated static advertising into Need For Speed: Carbon’s predecessors, but the new game will combine static advertising with dynamically delivered ads that can be updated and changed in real time. Both ad networks will provide cross-platform advertising, with EA explicitly stating that Massive ads will appear on the Xbox 360.
“In places like a basketball court, football stadium or roadside in a racing game, advertising is not only nice to have, but it’s an essential component to create the fiction of being there,” added Chip Lange, EA’s VP of online commerce.
Article Sponsor
More News
Reader Comments.
gomftcsb yciw smdvbxyak utqcwosi cfzmhpi rwtpshbk eivl
- Pingback from Microsoft’s Massive Interactive Ad Venture (with a editorial reminder for the Washington Post)
Leave a Comment
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Latest News
- Hiring Round Up: HealthCentral, Break Media, NetShelter October 10th 2008
- Microhoo: Back From the Dead? October 10th 2008
- Nielsen Online Expands to China October 10th 2008
- Mobile Gaming Firms Eye Nokia, Apple Boost in 2009 October 10th 2008
- Fitbit Bulks Up With $2M Infusion October 10th 2008
- Trulia Launches New Business Development Group October 10th 2008
- MindShare Buys Michaelides & Bednash October 9th 2008
- Entellium CEO, CFO Arrested by FBI October 9th 2008
Features
- Media Plan ’08: Look Out of the Window October 10th 2008
- TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
- Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
- Out With the Old, in With the NEW October 8th 2008
- Decision 2008, The Internet Changed Everything October 7th 2008
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
- NBC Loses Out on Huge Online Ad Opportunity for Olympics (2)
- Advertising GOLDMINE: Online News Sites? (2)
- Social Media and Agencies: Tools for Success (2)
