DaimlerChrysler Canada Grabs Consumers with iGotcha WebPads
DaimlerChrysler Canada has officially announced that it has been using iGotcha WebPads to promote the 2007 Dodge Caliber. The WebPads are wireless tablets that provide users with free Internet access with a pen-like stylus and a standard Web browser interface. They display a rotation of full-screen commercials while in stationary/recharging position and banner ads when hand-held by users.
Currently, there are 140 WebPads in forty-five cafes, restaurants, and various locations around Montreal, giving DaimlerChrysler Canada highly-targeted access to 18-34 year-olds.
“We are very pleased with the results of our online advertising campaign with iGotcha Media,” said Judy Wheeler, Vice President, Marketing, DaimlerChrysler Canada. “iGotcha WebPads are an innovative medium that provides direct access to young adults, who are increasingly difficult to reach with traditional advertising,” she added.
The campaign began in mid-May and has generated a click-through rate that is nearly twice the average for online advertising, according to company stats.
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