Comments on: Closing the Community Loop: How Marketers Can Join Customers in Social Networking Conversations http://www.adotas.com/2006/08/closing-the-community-loop-how-marketers-can-join-customers-in-social-networking-conversations/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: » Closing the Community Loop: How Marketers Can Join Customers in on Memes.org ~ Meme as Mind Virus, Memes as Cultural Evolution, Memetics as Cultural Revolution http://www.adotas.com/2006/08/closing-the-community-loop-how-marketers-can-join-customers-in-social-networking-conversations/#comment-22067 » Closing the Community Loop: How Marketers Can Join Customers in on Memes.org ~ Meme as Mind Virus, Memes as Cultural Evolution, Memetics as Cultural Revolution Fri, 29 Sep 2006 03:57:34 +0000 http://www.adotas.com/2006/08/closing-the-community-loop-how-marketers-can-join-customers-in-social-networking-conversations/#comment-22067 [...] Closing the Community Loop: How Marketers Can Join Customers in ADOTAS, NY - Aug 30, 2006 Way back in 1999, Christopher Locke, Rick Levine, Doc Searls, and David Weinberger put together cluetrain.com (the contents of which were published as The [...] [...] Closing the Community Loop: How Marketers Can Join Customers in ADOTAS, NY - Aug 30, 2006 Way back in 1999, Christopher Locke, Rick Levine, Doc Searls, and David Weinberger put together cluetrain.com (the contents of which were published as The [...]

]]> By: ron pruett http://www.adotas.com/2006/08/closing-the-community-loop-how-marketers-can-join-customers-in-social-networking-conversations/#comment-18650 ron pruett Thu, 07 Sep 2006 09:40:49 +0000 http://www.adotas.com/2006/08/closing-the-community-loop-how-marketers-can-join-customers-in-social-networking-conversations/#comment-18650 This is well-written and thought it was headed down the path of RSS which will allow online merchants to target more clearly the customers opting-in to their offerings. Amazon, eBay, and Offertrax are all building or testing RSS now. This is well-written and thought it was headed down the path of RSS which will allow online merchants to target more clearly the customers opting-in to their offerings. Amazon, eBay, and Offertrax are all building or testing RSS now.

]]> By: Jonathan Trenn http://www.adotas.com/2006/08/closing-the-community-loop-how-marketers-can-join-customers-in-social-networking-conversations/#comment-17952 Jonathan Trenn Thu, 31 Aug 2006 02:09:48 +0000 http://www.adotas.com/2006/08/closing-the-community-loop-how-marketers-can-join-customers-in-social-networking-conversations/#comment-17952 The two examples given here make sense for the point you're making. A home music recordig instrument for musicians and a technology offering targeting college kids. Both types of products can evoke a certain amount of passion. But most products don't. Paper towels, hamburger buns, etc. Those products, and many more like them need to be marketed. Is there any room for them in social media? In other words, how does the run of the mill product - which I would say describes the majority of products - take advantage of social media? The two examples given here make sense for the point you’re making. A home music recordig instrument for musicians and a technology offering targeting college kids. Both types of products can evoke a certain amount of passion. But most products don’t. Paper towels, hamburger buns, etc. Those products, and many more like them need to be marketed. Is there any room for them in social media?

In other words, how does the run of the mill product – which I would say describes the majority of products – take advantage of social media?

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