CBS Capitalizing Online for Katie Couric-Hosted Evening News
Fire up your Web browser, it’s time for CBS Evening News with Katie Couric. Starting Tuesday September 5th, CBS will be simulcasting the CBS evening news program online.
“As we learned from our simulcast of March Madness on Demand, there is a huge appetite for real time content on the Internet,” said Larry Kramer, president of CBS Digital Media in a statement. “Viewers increasingly want access to programming when it’s fresh, and the Internet allows us to bring our content to them wherever they are and whenever that content is broadcast.”
To view the online simulcast, users need to register with CBS so they can view the show when it airs in their time zone. After the live simulcast, the Evening News will be available on-demand, and individual news segments will be available online through CBS’s Build-Your-Own Newscast tool. Both the simulcast and the on-demand video will be free for consumers and ad-supported.
Anchor Katie Couric and the CBS Evening News team will also be involved in several other online CBS projects including the Couric & Company blog, which will serve as the Evening News’s mouthpiece to viewers, Eye to Eye, which will feature video clips that expand on the content in the newscast, CBS News First look, which will preview evening news stories before they air, and Katie Couric’s Notebook, a one-minute podcast which will examine one particular issue or news story.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Features
- BlueKai Report Explains DMPs to Publishers February 10th 2012
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
