CBS Capitalizing Online for Katie Couric-Hosted Evening News
Fire up your Web browser, it’s time for CBS Evening News with Katie Couric. Starting Tuesday September 5th, CBS will be simulcasting the CBS evening news program online.
“As we learned from our simulcast of March Madness on Demand, there is a huge appetite for real time content on the Internet,” said Larry Kramer, president of CBS Digital Media in a statement. “Viewers increasingly want access to programming when it’s fresh, and the Internet allows us to bring our content to them wherever they are and whenever that content is broadcast.”
To view the online simulcast, users need to register with CBS so they can view the show when it airs in their time zone. After the live simulcast, the Evening News will be available on-demand, and individual news segments will be available online through CBS’s Build-Your-Own Newscast tool. Both the simulcast and the on-demand video will be free for consumers and ad-supported.
Anchor Katie Couric and the CBS Evening News team will also be involved in several other online CBS projects including the Couric & Company blog, which will serve as the Evening News’s mouthpiece to viewers, Eye to Eye, which will feature video clips that expand on the content in the newscast, CBS News First look, which will preview evening news stories before they air, and Katie Couric’s Notebook, a one-minute podcast which will examine one particular issue or news story.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Latest News
- Ad Agencies, ‘Last Corporate Bastion of Jim Crow’ January 9th 2009 ADOTAS — Any time I hear lawyers cry about workplace [...] more »
- Google Profit, Advertisers Rise January 9th 2009 ADOTAS — Can anyone compete against Google search? Google might have [...] more »
- Unemployment Rate Surges to a 16-year high January 9th 2009 REUTERS GROUP – The unemployment rate surged to its highest [...] more »
- World Avenue reduces workforce January 9th 2009 Adotas — The new year is starting as badly as [...] more »
- Microsoft (Hearts) Yahoo Now January 9th 2009 ADOTAS — Sigh. Steve Ballmer must have multiple personalities. First the [...] more »
- Epsilon, Double Fusion, Revenue Science, Nurun Job Roundup January 9th 2009 ADOTAS – Nurun, Revenue Science, Double Fusion and Epsilon announced hirings [...] more »
- Layoff tracker January 8th 2009 ADOTAS — We have started a short list of the [...] more »
Features
- 1020 Placecast and Targeting Audiences January 9th 2009
- Dial Up Creative January 9th 2009
- Affiliate Summit Flourishes January 8th 2009
- Honesty Is A Great Marketing Policy January 7th 2009
- Interactive Advertising Cometh January 6th 2009
Reader Favorites
Layoff Tracker
- Electronic Arts - 1,000
- Gawker - rolling layoffs
- Giaia Online - 36
- LiveJournal - 12
- Logitech International SA - 500
- Ogilvy & Mather - between 150 to 175
- Yahoo - 1,520
- Viacom - 850
- World Avenue - 30 percent of Workforce
- Zango - more than 100
Classifieds
- Account Manager
- Interactive Sales Manager - NY (Inside Sales)
- Affiliate Network Manager / Direct Response Techno
- Senior Editor for Business Site
- Director - DR and Brand
Recent Comments
- Alex: Wow lisa ann, that's the same excuse racists have been using for years to keep
- Marketing World: [...] Here is the original: Honesty Is A Great bMarketing/b Policy » Adotas [...]
- January 9 - Unemployment Risies to 7.2% - Highest Yearly Job Loss Since 1945 - Google Rumors - Freightliner Dismisses 2137 - Semitool Chips Away 280 Jobs - Union Pacific Derails 231 - Boeing to Layoff 4500? - Beechcraft Ending 1600 Jobs? « The Layof: [...] via World Avenue reduces workforce » Adotas. [...]
- January 9 - Unemployment Risies to 7.2% - Highest Yearly Job Loss Since 1945 - Google Rumors - Freightliner Dismisses 2137 - Semitool Chips Away 280 Jobs - Union Pacific Derails 231 - Boeing to Layoff 4500? - Beechcraft Ending 1600 Jobs? « The Layof: [...] via World Avenue reduces workforce » Adotas. [...]
