Building on advice offered in its dealer newsletter, DealerAdvantage, Cars.com is launching a series of free monthly webinars. On the second Friday of each month, dealeradvantage LIVE will offer tips and techniques to help dealerships maximize their online advertising investment.
The webinars include such features as a look behind the scenes of the new car lead business and tips on how online display advertising can drive more impressions and more sales.
“Car buyers increasingly look to the Web — and to independent sites like Cars.com — to make informed decisions about their next vehicle,” said Ralph Ebersole, Cars.com training director. “As dealers invest in Internet advertising to reach this growing market, we want to provide an online forum for them to learn how to drive more traffic to their showrooms and close more sales.”
Dealers do not have to be Cars.com customers in order to attend the webinars featured on dealeradvantage.cars.com, but they must download the WebEx software in order to participate. The first dealeradvantage LIVE kicks into gear at noon ET on September 15th and is entitled “Picture More Sales: Using Photos to Drive Quality Online Traffic.”