Comments on: Art Versus Science in Viral Marketing http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Our new Adotas Column | learnfromgurus.com http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-126122 Our new Adotas Column | learnfromgurus.com Wed, 25 Jul 2007 06:00:20 +0000 http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-126122 [...] on the web. My first piece appeared earlier this month, and it talks about the balance between art vs. science in viral marketing. You can find more articles by me (Jim Calhoun, on the site as they become available. There’s [...] [...] on the web. My first piece appeared earlier this month, and it talks about the balance between art vs. science in viral marketing. You can find more articles by me (Jim Calhoun, on the site as they become available. There’s [...]

]]> By: Viral Marketing Blog - PopularMedia » Our new Adotas Column http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-17384 Viral Marketing Blog - PopularMedia » Our new Adotas Column Fri, 25 Aug 2006 16:28:42 +0000 http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-17384 [...] I’m writing a monthly column about viral marketing in Adotas, an interactive advertising publication on the web. My first piece appeared earlier this month, and it talks about the balance between art vs. science in viral marketing. You can find more articles by me (Jim Calhoun, on the site as they become available. There’s lots of great content at Adotas.com, so check it out! [...] [...] I’m writing a monthly column about viral marketing in Adotas, an interactive advertising publication on the web. My first piece appeared earlier this month, and it talks about the balance between art vs. science in viral marketing. You can find more articles by me (Jim Calhoun, on the site as they become available. There’s lots of great content at Adotas.com, so check it out! [...]

]]> By: internetmarketingfiles.com » http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-16334 internetmarketingfiles.com » Fri, 18 Aug 2006 05:52:05 +0000 http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-16334 [...] Art Versus Science in Viral MarketingADOTAS, NY - Aug 9, 2006Like the rest of the interactive marketing sector, it appears that viral marketing may have finally exorcised the ghost of the sock puppet. … [...] [...] Art Versus Science in Viral MarketingADOTAS, NY - Aug 9, 2006Like the rest of the interactive marketing sector, it appears that viral marketing may have finally exorcised the ghost of the sock puppet. … [...]

]]> By: Jim Calhoun http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-14874 Jim Calhoun Thu, 10 Aug 2006 15:52:00 +0000 http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-14874 On a far less serious note, a reader recently introduced me to what has to be one of the most unintentionally funny "send to a friend" features I've ever seen. And I've seen a lot! <a href="http://www.therabreath.com/tellafriend.asp" rel="nofollow">tell-a-friend</a> feature at TheraBreath.com allows you to send anonymous messages to friends and colleagues who are need a nudge in the oral hygiene department... And I agree with Jim -- people need to be inspired and motivated to share something. You can lead a horse to water, as they say, but you can't make her drink. On a far less serious note, a reader recently introduced me to what has to be one of the most unintentionally funny “send to a friend” features I’ve ever seen. And I’ve seen a lot!

tell-a-friend feature at TheraBreath.com allows you to send anonymous messages to friends and colleagues who are need a nudge in the oral hygiene department…

And I agree with Jim — people need to be inspired and motivated to share something. You can lead a horse to water, as they say, but you can’t make her drink.

]]> By: Goose http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-14849 Goose Thu, 10 Aug 2006 12:53:19 +0000 http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-14849 agency.com's subway vid posted on youtube made the viral buzz meter tip a bit...it was widely viewed and commented on within the advertising agency world (adsthatsuck, adrants, etc) and made the official leap to viral when adage.com earlier this week rana headline using the word viral in referencing the agency video. Viral, well the fever was localized so it was really closer to Big Buzz than a true viral success, no? Buzz success, yes. Truely, viral? Hmm, Among the top virals this year would have to be Smirnoff's Ice Tea video with over 350,000 consumers having viewed it in the past two weeks. Flame on! agency.com’s subway vid posted on youtube made the viral buzz meter tip a bit…it was widely viewed and commented on within the advertising agency world (adsthatsuck, adrants, etc) and made the official leap to viral when adage.com earlier this week rana headline using the word viral in referencing the agency video. Viral, well the fever was localized so it was really closer to Big Buzz than a true viral success, no? Buzz success, yes.
Truely, viral? Hmm, Among the top virals this year would have to be Smirnoff’s Ice Tea video with over 350,000 consumers having viewed it in the past two weeks. Flame on!

]]> By: Jim Kukral http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-14753 Jim Kukral Thu, 10 Aug 2006 02:57:54 +0000 http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-14753 "Every viral program has an implicit call-to-action: share this with your friends. Without this fundamental element, your campaign by definition cannot be viral." Right, and you can't tell people to share it, they just have to want to. “Every viral program has an implicit call-to-action: share this with your friends. Without this fundamental element, your campaign by definition cannot be viral.”

Right, and you can’t tell people to share it, they just have to want to.

]]> By: Art Versus Science in Viral Marketing » Art NYC - Fine Arts in New York City http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-14677 Art Versus Science in Viral Marketing » Art NYC - Fine Arts in New York City Wed, 09 Aug 2006 20:23:40 +0000 http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-14677 [...] ArtNYC is an art blog - it deals mostly with Art - yet working within the confines of the Internet is also Art, or can be.  I found an article about the Art in Viral Marketing and decided to publish it on ArtNYC rather than Webmetricsguru.com.    ”So is viral marketing an art, or is it a science? While most marketers would instinctively consider viral marketing more of a creative art than hard science, science is the essential component. Ignoring one element in favor of the other diminishes your chances of success, no matter what your campaign objective — awareness or action.” [...] [...] ArtNYC is an art blog – it deals mostly with Art - yet working within the confines of the Internet is also Art, or can be.  I found an article about the Art in Viral Marketing and decided to publish it on ArtNYC rather than Webmetricsguru.com.    ”So is viral marketing an art, or is it a science? While most marketers would instinctively consider viral marketing more of a creative art than hard science, science is the essential component. Ignoring one element in favor of the other diminishes your chances of success, no matter what your campaign objective — awareness or action.” [...]

]]> By: » Blog Archive » Good read on what viral marketing is http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-14639 » Blog Archive » Good read on what viral marketing is Wed, 09 Aug 2006 16:13:24 +0000 http://www.adotas.com/2006/08/art-versus-science-in-viral-marketing/#comment-14639 [...] From this Adotas article: Viral marketing is a broad term that means many things to many people. Like any other form of media, you can use viral techniques to create buzz, build awareness, or engage an audience. You can also use viral marketing to build sales, generate leads, or drive subscriptions. [...] [...] From this Adotas article: Viral marketing is a broad term that means many things to many people. Like any other form of media, you can use viral techniques to create buzz, build awareness, or engage an audience. You can also use viral marketing to build sales, generate leads, or drive subscriptions. [...]

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