Aptimus Buys High Voltage Interactive
The Aptimus online ad network has announced the purchase of High Voltage Interactive, a provider of online marketing for recruitment and enrollment in the higher education field.
Aptimus specializes in point-of-action advertising, and the acquisition of High Voltage gives it a leg-up in the education market. Aptimus believes that High Voltage’s experience and relationships with educational institutions, combined with its existing network in the general media field, will make Aptimus one of the top educational lead providers.
“The acquisition of High Voltage Interactive launches Aptimus into a leadership position in our number one target category for lead generation,” said Aptimus CEO Rob Wrubel in a statement. “High Voltage’s total focus on the education category is a perfect match for our powerful and growing online advertising network that reaches a unique set of consumers by placing advertisements in active areas where most Web site publishers have not traditionally had advertising, including our new relationship with AOL.”
High Voltage has worked with educational institutions like the University of Phoenix, the Colorado Technical University Online, Kaplan University, and the ITT Technical Institute. It specializes in performance marketing, direct selling and lead conversion. As a result of the buy-out, Aptimus intends to introduce new services like school-specific hosted websites, lead follow up programs, and exclusive ad representations.
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