AOL Lends Social Networking Touch to Focus Features War Doc
Capitalizing on the online space as part of a multi-platform marketing effort for its new documentary The Ground Truth, Focus Features today announced that it has tapped AOL to create a promotional extension thrugh the latter’s new AIM Pages section.
With this partnership, AOL will create a customized AIM Pages profile for The Ground Truth, a revealing look at ordinary American men and women who signed up for military service in Iraq. The film follows the group as they experience recruitment and training, combat, homecoming, and their struggles in reintegrating with families and communities.
Along with the training and the actual harrowing footage of the war itself, the film takes a look at the soldiers as they return home, facing their own personal demons in the process. But rather than just leave the film be, AOL is giving these troops a new voice through its AIM Pages, the company’s social networking-based entity.
As the film unspools in theaters for a one-week limited run in September before reaching DVD shelves, AIM Pages offers the featured American soldiers blogs and exclusive on-demand video that will include personal profiles, war testimonials and “vlogs” (video diary entries), all to be uploaded during the film’s national promotional tour. The Ground Truth AIM Page will expand the voices of these veterans through user-generated video, photos, blogs and comments, providing a forum for debate and self-expression. Information about veterans services organizations and support groups will also be available on the film’s AIM Page.
“The new community platforms that AOL’s launching, the AIM pages, offers a national opportunity not only for that trendsetter associated with our film, but for veterans nationwide to have an environment that they can communicate in that’s their own,” Steve Flynn, Executive VP, Special Projects at Focus Features tells ADOTAS.
He continues, “Our concept is obviously offering Americans the opportunity to become active viewers in what we consider an important film. The conception of this was to put together a film that gave them a platform to share their stories. We found that those two elements, the film and what AOL was doing with their AIM Pages was a really good blend.”
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Hiring Round Up: HealthCentral, Break Media, NetShelter October 10th 2008
- Microhoo: Back From the Dead? October 10th 2008
- Nielsen Online Expands to China October 10th 2008
- Mobile Gaming Firms Eye Nokia, Apple Boost in 2009 October 10th 2008
- Fitbit Bulks Up With $2M Infusion October 10th 2008
- Trulia Launches New Business Development Group October 10th 2008
- MindShare Buys Michaelides & Bednash October 9th 2008
- Entellium CEO, CFO Arrested by FBI October 9th 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Features
- Media Plan ’08: Look Out of the Window October 10th 2008
- TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
- Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
- Out With the Old, in With the NEW October 8th 2008
- Decision 2008, The Internet Changed Everything October 7th 2008
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
- NBC Loses Out on Huge Online Ad Opportunity for Olympics (2)
- Advertising GOLDMINE: Online News Sites? (2)
- Social Media and Agencies: Tools for Success (2)

