Comments on: A Second Podvertising Perspective: Explaining Once More Why Podcast Product Peddling Couldn’t Hurt

By: Adam

Adam — Mon, 28 Aug 2006 18:35:52 +0000

I’m not too familiar with podcasting and how it works, but I do know the basics of it. I think that it is an excellent way for advertisers to reach out to their customers while at the same time reaching to a whole new audience that would never see their advertisement if it were on television or radio. Many people are constantly browsing the web to look for news and information. Podcasting allows people to take the news with them. There are some questions that come to mind when thinking about this. How far are the advertisers going to go? Who is responsible for making sure that the podcasts are suitable for all audiences?

By: Podcast » The Scotsman & Orange Short Story Award podcast 4

Podcast » The Scotsman & Orange Short Story Award podcast 4 — Sun, 27 Aug 2006 13:16:50 +0000

[...] Another Podvertising Perspective: Explaining Once More Why Podcast …ADOTAS, NY - Aug 24, 2006… A quick review of the iTunes Music Store s podcast showcase reveals programming not only from podcasting pioneers like Dawn and Drew or Steve Gillmor but … [...]

By: Jason Cohen

Jason Cohen — Fri, 25 Aug 2006 16:02:08 +0000

I too would agree with David’s assessment. More broadly, I would argue that Podcasting actually offers a myriad of advantages to all communications professionals, as well as marketers, over the traditional methodologies.

At CityCast, we’ve summarized the advantages of Podcasting in the following 5 pillars;

1) Offers the ability to develop customized client-centric media.

2) Media continues to “live-on” and reach new audiences over time.

3) Enhanced visibility online – allows a clients message to be delivered beyond their own site.

4) Fully on message – gone are those traditional barriers, which would potentially skew a campaign off of its intended message.

5) Measurable impressions – the results are real and straight-forward – no more doctored numbers.

Jason Cohen
President, CityCast Media, LLC.
http://www.citycastmedia.com
1-866-931-4866
Specializing in Podcasts, Webcasts, Blogs, & RSS Technologies

By: Dominique Einhorn

Dominique Einhorn — Thu, 24 Aug 2006 17:29:22 +0000

Agreed, great article. All we need now are a few respectable podcast-specific advertising agencies that return customer service calls and/or emails in less than a week’s time.

Dominique Einhorn
Executive Producer
Estelle TV
http://www.estelle.tv

By: John C. Havens

John C. Havens — Thu, 24 Aug 2006 16:48:00 +0000

David, this is a fantastic article and one I hope readers/advertisers will take to heart. People tend to forget that podcasts allow for niche marketing to the nth degree and that advertising for that specific an audience can increase your ROI more effectively than a scattershot radio ad in a market where you’re not sure who’s listening.

Advertisers also can learn from podcasters in terms of the value-add mentality listeners demands from their podcast shows. Gone (hopefully) is the Used-Car salesperson approach to advertising your product/service; consumers now demand honest depictions of a company in a relationship-marketing paradigm. Or at least an entertaining spot that shows you aren’t speaking down to them.

Great article.
JCH
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