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Yahoo Signs Search Distro Deal with Hispanic Digital Network

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July 11th 2006
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Yahoo today announced that is has signed an exclusive, multi-year Web and sponsored search distribution agreement with the Hispanic Digital Network (HDN). The terms of the deal dictate that Yahoo will deliver Web and sponsored search results to HDN’s network of more than 70 Spanish-language media websites, with the goal of providing U.S. Hispanic Internet users with highly relevant, comprehensive search results.

Now, visitors to all HDN sites, which include digital editions of Miami’s Diario Las Americas, Chicago’s La Raza, Houston’s Semana, and San Diego’s El Latino, can now conduct searches via a Yahoo branded search box located at the top and bottom of each portal. In response to search queries, users will be served both Yahoo Web and sponsored search results.

“In this era of information overload, Yahoo! enables users to easily find what they are looking for online and provides advertisers with a way to reach those users at their moment of interest,” said Peter Celeste, regional general manager, Yahoo! Search Marketing Americas, in a statement. “This agreement highlights just one of the many exciting opportunities Yahoo! and HDN are exploring together to provide users and advertisers with a world-class Internet experience.”

According to comScore Media Metrix, May 2006, Yahoo boasts 12.8 million U.S. Hispanic visitors per month. In May 2006, Yahoo, NBC Universal Television Group and Telemundo combined their U.S. Hispanic Internet properties to form the co-branded Yahoo! Telemundo.



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