Viewpoint Unveils InVision Ad Suite
Internet marketing firm Viewpoint today unveiled its Unicast InVision Ad Suite, the second offering in its Internet Marketing Technology (IMT) Product Series.
The InVision Ad Suite features distinct custom ad formats that offer a rich user experience, with greater interactivity than standard ad units, providing improved performance and better brand engagement for customers.
Viewpoint’s initial product offering is the Webmercial, which allows marketers to enhance a TV commercial with interactive web features including the creation of clickable hot spots to highlight products, and click-to-buy functionality that drops users directly onto the selling site. Additionally, Webmercials are designed with visual perks such as click-to-full screen as well as a Pass It On feature, which is a viral element designed to help marketers increase ROI on campaigns.
“The Webmercial provides an opportunity for marketers to realize significant cost benefits by versioning digital assets and making them more relevant and interactive for online shoppers,” said Jason McKay, vice president and general manager of Unicast. “In addition, the marketer can maintain consistency of the messaging and branding across multiple media.”
Viewpoint’s IMT Product Series integrates three core technologies including the Viewpoint Media Player, browser-based marketing applications, and the Unicast Ad Platform.
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