http://www.adotas.com/2006/07/the-art-of-delivering-digital-exploring-the-creative-means-of-the-new-agency-director/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/07/the-art-of-delivering-digital-exploring-the-creative-means-of-the-new-agency-director/#comment-29472 Jane Sat, 18 Nov 2006 16:42:54 +0000 http://www.adotas.com/2006/07/the-art-of-delivering-digital-exploring-the-creative-means-of-the-new-agency-director/#comment-29472 Spot on. Any agency that doesn't get this (nor retain people who do get it and can play this role) will work harder vs. smarter. But hey, they'll survive, like they always will but why does everyone keep banging their head against a wall as if working collaboratively and multidisciplinary is rocket science? It's not, as Craig points out above. Just needs folks to put their egos and silo mentalities to one side and trust in that one person. She/he is doing so in order to allow each discipline to have an environment to do their best work. Nuff said. Great article. Spot on. Any agency that doesn’t get this (nor retain people who do get it and can play this role) will work harder vs. smarter. But hey, they’ll survive, like they always will but why does everyone keep banging their head against a wall as if working collaboratively and multidisciplinary is rocket science? It’s not, as Craig points out above. Just needs folks to put their egos and silo mentalities to one side and trust in that one person. She/he is doing so in order to allow each discipline to have an environment to do their best work. Nuff said. Great article.

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