Terra.com Begins Behavioral Targeting with Revenue Science
Terra.com is joining the increasing number of marketers that are using behavioral targeting to effectively target their audience. The site, which is the US Hispanic portal of the Terra Networks global Internet group, has selected Revenue Science to provide the marketing strategy.
“We selected Revenue Science because of its ability to deliver its sophisticated technology and services to our US Hispanic business as well as throughout our extensive network of 19 country sites in Latin America, the Caribbean and Spain,” stated Fernando Rodriguez, CEO of Terra. “Behavioral targeting has hit its stride as a solid option for marketers and we are excited to include this within our suite of services.”
Audience segments that are being targeted with the new advertising solution range from automotive enthusiasts, men, women, and youth, as well as frequent premium visitors to the health and personal finance sections of the site. Brad Hefta-Gaub, senior VP of media operations for Revenue Science, felt that Terra’s selection of the network validates Revenue Science’s industry leadership. He notes, “We are confident that our ability to deliver the most sophisticated targeting available in both Spanish and English will enable Terra to offer its advertisers great new opportunities to reach their audiences.”
Recent studies indicate that behavioral targeting is rapidly growing as the preferred method of reaching consumers amongst marketers. 52% of US marketers already use behavioral targeting while 17% are currently pilot testing it. By the year’s end, 31% of advertisers are expected to begin using the advertising technique.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Features
- Scaling Mt. Mobile — NOW July 3rd 2008
- Leveraging Big Brother Alliances July 3rd 2008
- FYI: Sponsoring Content, Context Are Not the Same July 2nd 2008
- Why People Hate Us July 1st 2008
- Social Media Part 2: Back to Basics for Cash Bonanza July 1st 2008
Latest News
- Court Ruling Releases YouTube Users’ Private Data July 3rd 2008
- Hiring Round-Up: Skype, iBloks, NBCU July 3rd 2008
- Yahoo, MerchantCircle Pen Local Marketing Deal July 3rd 2008
- The Secret: Everyone Spills Online July 3rd 2008
- Study: SMS Top Priority for Mobile Users July 3rd 2008
- Chinese Video Site Attracts $30M in U.S. Funds July 3rd 2008
- IndieClick: “No Ads Are Better Than Bad Ads” July 2nd 2008
- AOL To Grow Niche Game Fan Base With BigDownload.com July 2nd 2008
Spotlight
GlobalSpec: Firing Up the Vertical Search Market ADOTAS EXCLUSIVE — GlobalSpec is a leading vertical search, information services and e-publishing company that serves the engineering, manufacturing and [...] more...
Reader Favorites
Classifieds
Most Commented
- Google Sucks: Why It Might Be a Good Thing (7)
- Why Top Publishers Bash Ad Networks (6)
- No Recession For Online Advertising, Promise (4)
- Raiders Of The Lost ROI (4)
- “Cheaper” iPhone Prompts Deceptive Pricing War (4)
- Why CMOs Can’t Keep Their Jobs (3)
- Online Advertising Baffles RE Agents: Study (3)
- Obama, McCain Commit to SEO (3)
