ShopLocal, Topix.net Team for ZIP Code-Based Ad System
Ecommerce and online local comparison shopping provider ShopLocal has teamed up with online local news service Topix.net to create a new advertising service that targets local users with products from their hometown sales circulars. The new system combines Topix.net’s local news targeting technology with ShopLocal’s SmartMedia system. Each rich media banner ad serves up local offers, targeted by ZIP code. Advertisers will also have the tools to develop their own localized ads and create their own custom local distribution channels.
“For years, ShopLocal has been committed to helping retailers reach local audiences on the Web,” said ShopLocal CEO Brian Hand in a statement. “Now, through our SmartMedia technology and Topix.net’s ability to pinpoint local audiences, we’ve shrunk the Web down to size, allowing advertisers a simple way to market a very complex set of local offerings and increase their Web-to-store sales.”
People search for local news on Topix.net by ZIP code. Now, those local news stories will appear next to banner-based sales circulars, letting people see what’s for sale in their own neighborhood. One of the first advertisers to jump onboard is Walgreens, and the ad program is open to all nationwide local advertisers.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Communications Fellow
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
